At the beginning of this year, my friend Amy Bath wrote an interesting post on her blog comparing condos and boutique hotels. It’s called: Could condos be more like boutique hotels? It’s a great read and it touches on something that I think we will see more of going forward.

The idea is that boutique hotels – many of which invest heavily in things like programming and “cultural engineering” – could serve as a model for condos and developers who want to further differentiate themselves by doing more with their common areas and amenities. I think it’s a great idea. 

But let’s backup for a second.

In many cases, I feel that developers tend to privilege the brands of their specific projects over their own corporate brands. This likely has something to do with the entrepreneurial nature of how development projects often come together, but I personally don’t think it’s the best approach.

It’s the equivalent of a car company downplaying its own brand and instead creating a new one for each and every car model that it comes out with. That’s a lot of work and it’s harder to build brand equity that way. So I think the trend is probably away from this approach.

But as that happens, developers will inevitably start to wonder how they can differentiate them themselves: How do I make my bricks and mortar less of a commodity? The same way that Apple made computers not about processor speeds and memory, but about something so much more. You create a brand story and an experience.

And one of the best ways I think you could do that is through exactly what Amy is talking about: programming and cultural engineering.

I’ve only been to Dubai once. I had a lot of fun, but it’s not my favorite city in the world. That’s largely because I tend not to be drawn to cities where you feel like you need to drive in order to properly experience it.

But boy, this time-lapse video sure makes the city look cool. Click here if you can’t see the video below.

[youtube https://www.youtube.com/watch?v=zGtz_GOA79w?rel=0&w=560&h=315]

At some point in the past, I preregistered for a site called The Spaces. I don’t remember doing it, but I’m sure that the site seemed promising when I landed on it and so I gladly handed over my email address. I’m always on the lookout for new and interesting things.

Today that site has (soft) launched. And if you like architecture, design, art, and/or property, I am certain you will love it. I am already a fan.

Based in London, The Spaces is about exploring the new ways in which are we living and working. Spaces ranging from residences to coworking spaces and everything in between. It’s about unique and progressive spaces and the people behind them. I love the concept.

Since this is still a soft launch, I am sure the team is looking for feedback from the market. So if you have some, please share it in the comment section below. I will make sure they read it.

Click here to check out The Spaces. Happy Friday all :)