
I get that real estate developers don't always have the best of reputations. We build buildings that cast shadows. We invest in (or gentrify) neighborhoods. And yes, like every other for-profit business, the goal is to make a bit of money along the way.
But believe it or not, there are developers out there who care deeply about the work that they do. They care about their craft. And they want to do the right thing.
Perhaps the best way for me to start to explain what I'm getting at here is to quote the late Steve Jobs. An obsessive perfectionist, Jobs was known for focusing on every little detail in the projects that he worked on. Here's an excerpt from an interview he did for Playboy back in 1985:
"We just wanted to build the best thing we could build. When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through."
As a developer and a fake architect, this paragraph really resonates with me. But here's the thing. One of the differences between making a beautiful chest of drawers (or a computer) and making a beautiful building, is that buildings have an inordinate amount of rules that tell you what you can build where and then how you need to build.
Some of these rules, of course, make a lot of sense. Life safety is no joke. But some of these rules also make no sense. And sometimes these rules -- that don't make sense -- prevent you from putting what I would metaphorically consider to be that beautiful piece of wood on the back.
The beautiful piece of wood isn't about money. In fact, it's going to cost you more compared to just using a piece of plywood. It's about giving a shit and caring about your craft, even if nobody else does. It's so you can sleep well at night.
Photo by Michał Kubalczyk on Unsplash
In 1987, Apple thought working from home should look something like this:
https://twitter.com/vanlancker/status/1284260944906878976?s=20
Cool studio apartment with killer view. Hard disk that stores over 10,000 pages. Curious photoshoot-type lamp facing your bed. And fascimile machine capable of sending hard copies to anyone in the world. All while being steps from your refrigerator.
But over three decades later, it instead turned out to be more like this:
https://youtu.be/6_pru8U2RmM
Isn't technology liberating?
According to Walter Isaacson – the bestselling author of their biographies – it is this:
I started with Ben Franklin, and then Einstein, and then Steve Jobs—[they were all] innovative and creative. And I said, “Well, what pattern [leads to] that?” The pattern wasn’t that they were smart, because you’ve met lots of smart people, and they don’t usually amount to much. The pattern tends to be curiosity across disciplines.
This excerpt was taken from a conversation between Isaacson and Adam Grant, which you can read or watch here.
Here is another excerpt that speaks to the way in which Jobs prided himself on working at the intersection of technology and the humanities:
I’ll give you a tiny example. The Mac that came out in 2000 had a handle on it, and they say, “This is a desktop machine. We don’t need the handle—people aren’t really supposed to move it around. It’ll cost us another sixty dollars [per computer].” And Steve said, “The handle is there because it makes the machine approachable. My mom is afraid of her computer, but if there’s a little thing [where] she can put her hand, where she can touch it and she knows it won’t break, that makes her connect emotionally to the computer better.” And he was right. But it cost money, and the Mac didn’t make as much.
The entire conversation resonated with me partly because I think of development as being a career that, by necessity, requires you to work across disciplines.
I also sometimes wonder if I have too many broad-ranging interests. It can be overwhelming. But apparently that’s a good thing for innovation and creativity.

I get that real estate developers don't always have the best of reputations. We build buildings that cast shadows. We invest in (or gentrify) neighborhoods. And yes, like every other for-profit business, the goal is to make a bit of money along the way.
But believe it or not, there are developers out there who care deeply about the work that they do. They care about their craft. And they want to do the right thing.
Perhaps the best way for me to start to explain what I'm getting at here is to quote the late Steve Jobs. An obsessive perfectionist, Jobs was known for focusing on every little detail in the projects that he worked on. Here's an excerpt from an interview he did for Playboy back in 1985:
"We just wanted to build the best thing we could build. When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through."
As a developer and a fake architect, this paragraph really resonates with me. But here's the thing. One of the differences between making a beautiful chest of drawers (or a computer) and making a beautiful building, is that buildings have an inordinate amount of rules that tell you what you can build where and then how you need to build.
Some of these rules, of course, make a lot of sense. Life safety is no joke. But some of these rules also make no sense. And sometimes these rules -- that don't make sense -- prevent you from putting what I would metaphorically consider to be that beautiful piece of wood on the back.
The beautiful piece of wood isn't about money. In fact, it's going to cost you more compared to just using a piece of plywood. It's about giving a shit and caring about your craft, even if nobody else does. It's so you can sleep well at night.
Photo by Michał Kubalczyk on Unsplash
In 1987, Apple thought working from home should look something like this:
https://twitter.com/vanlancker/status/1284260944906878976?s=20
Cool studio apartment with killer view. Hard disk that stores over 10,000 pages. Curious photoshoot-type lamp facing your bed. And fascimile machine capable of sending hard copies to anyone in the world. All while being steps from your refrigerator.
But over three decades later, it instead turned out to be more like this:
https://youtu.be/6_pru8U2RmM
Isn't technology liberating?
According to Walter Isaacson – the bestselling author of their biographies – it is this:
I started with Ben Franklin, and then Einstein, and then Steve Jobs—[they were all] innovative and creative. And I said, “Well, what pattern [leads to] that?” The pattern wasn’t that they were smart, because you’ve met lots of smart people, and they don’t usually amount to much. The pattern tends to be curiosity across disciplines.
This excerpt was taken from a conversation between Isaacson and Adam Grant, which you can read or watch here.
Here is another excerpt that speaks to the way in which Jobs prided himself on working at the intersection of technology and the humanities:
I’ll give you a tiny example. The Mac that came out in 2000 had a handle on it, and they say, “This is a desktop machine. We don’t need the handle—people aren’t really supposed to move it around. It’ll cost us another sixty dollars [per computer].” And Steve said, “The handle is there because it makes the machine approachable. My mom is afraid of her computer, but if there’s a little thing [where] she can put her hand, where she can touch it and she knows it won’t break, that makes her connect emotionally to the computer better.” And he was right. But it cost money, and the Mac didn’t make as much.
The entire conversation resonated with me partly because I think of development as being a career that, by necessity, requires you to work across disciplines.
I also sometimes wonder if I have too many broad-ranging interests. It can be overwhelming. But apparently that’s a good thing for innovation and creativity.
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