The National Association of Realtors in the US has a "Community and Transportation Preference Survey" that it conducts usually every two years. Last year (2020), wasn't supposed to be a survey year, but given the pandemic, they decided to run it in June and see if people's preferences had changed at all during that time.
Last June feels like eons ago to me and I bet that if you asked people how they were feeling today it may be slightly different. Nonetheless, the survey asked 2,000 adults from the fifty-largest metro areas a bunch of questions about where and how they live and where and how they might want to live in the future.
The topline results can be found over here. But for a bit of context, 58% of respondents were people who lived in a single-family detached house; 26% of respondents were people who lived in a building with two or more apartments and condos; and the rest of the respondents were split across townhouses, rowhouses, mobile homes, trailers, and other. (I'm kind of curious about the 2% who answered with other.)
One of the questions that I thought might be interesting to this audience is this one here about housing preferences going forward:
The question asks the respondents to imagine that they are moving into another home. It then asks about priorities and, more specifically, about their preferred trade-off between amenities and walkability versus a large detached house with a big yard.
Overall the split in preferences has remained close to 50/50 over the last three surveys. But there appears to be a small uptick toward large homes and less amenities. I wouldn't be surprised if the pandemic contributed to this thinking last summer. But who knows if this will persist. At the same time, actions speak louder than words.
My response to the above question would be less space, greater walkability, and more amenities. I have no desire to live in a low-rise grade-related house, especially one that is disconnected from the city. I like urbanity. What about you?
I just finished reading about an apartment building in Los Angeles that is currently retrofitting its amenity spaces to include, among other things, an appropriately spread out co-working space, two podcast rooms, and a TikTok studio. This latter amenity will be a roughly 100 square foot room with camera-ready lighting, tripods, and mirrors. It was described in the article as the perfect place for one or two people to create things and entertain themselves.
The gist of the article is that home offices are the new must-have amenity and that developers have started to rethink apartment amenities in light of this. But I also take this to be a sign of the times. We are living in a world of content creation. Whether you're a so-called influencer or not, TikTok has, for a lot of young people, replaced many other forms of entertainment and everybody, at this point, probably needs their own podcast.
It is also true that there's an "amenities arm race" going on within the apartment sector. This is nothing new and doesn't have much, if anything, to do with this pandemic. Amenities have been how you differentiate your offering. And when you're constantly selling (i.e. leasing all the time), they do become important. So here's to podcast rooms and TikTok studios. If you had your pick, what kind of amenities would you like to see in your building?
The NY Times reported this week that, as the ultra luxury real estate market in New York City continues to cool, developers appear to be making two kinds of product adjustments: (1) they are converting the penthouses and rooftops of their buildings from premium residential space into amenity spaces for the broader building and (2) they are shrinking unit sizes to help with overall sales and leasing velocity.
According to the New York Times, condo prices on Billionaires’ Row in midtown are down 20-40% since the peak of the market in 2014 when this record was set. So developers are responding with more studios and 1 bedrooms, and amenity spaces – many of which now include high end restaurants also open to the public – that ensure no other building has something you don’t have.
However, there are naturally some differences between condo and rental buildings. Since 2016, 35% of rentals projects in the city have had some sort of penthouse amenity, whereas the number is only 13% for condo buildings. This makes sense given that amenities are such a big driver of leasing. You definitely want your amenities ready for when your leasing office opens.
What product changes, if any, are you seeing in your market right now?
Photo by Aaron Burson on Unsplash