There are a lot of headwinds facing Airbnb. Cities around the world seem to be systematically making it more difficult to be a host. New York City, as many of you know, recently made it so that you need to be physically present while the dwelling is being rented. That is pretty limiting. Similar things are happening in non-urban markets too. North of Toronto in Muskoka, there's a draft by-law that will, among other things, limit short-term rentals to 50% of the total number of days within certain time periods. That eliminates the possibility of doing this as a business. So in many ways, it's easy to be pessimistic about the future of Airbnb.

But at the same time, if you step back and look at the bigger picture, there are over 7 million active listings on Airbnb. This effectively makes it the largest hospitality brand in the world. There are more accommodations on Airbnb than with Marriott, Hilton, Intercontinental, Wyndham, and Hyatt combined. (The below chart is from Scott Galloway.) It's also important to point out that while Airbnb doesn't own any of its own supply, the same is true of most hotel brands. They are, brands. The difference is that Airbnb created a more scalable platform and a more decentralized approach to aggregating supply.

Leisure travel, according to Resonance, is growing:

In fact, spending on leisure travel and recreation has outpaced the overall growth in consumer spending over the last decade, and inflation-adjusted spending on leisure activities as a share of overall consumer spending grew from 9.5% in 2013 to nearly 13% by 2022. This means that the travel and tourism industry is getting a growing share of a growing pie, which bodes well for the long-term future of those hotels and destinations that cater primarily to leisure travelers.

And so are blended trips (trips that combine business and leisure). Though the way people are going about it has evolved:

What used to involve adding a day or two on the weekend to a weekday business trip has shifted to the mixing of business and pleasure throughout the week. With a greater percentage of the workforce in the U.S, Canada and the U.K. only going into the office 2-3 days per week, workers from these countries are free to blend their travel for up to a week. And with as much as a quarter of professionals in the U.S. now working remotely, a whole new class of nomadic travelers has emerged who are able to travel anywhere, anytime—as long as their accommodations have adequate high-speed internet and appropriate workspaces.

At the same time, cities are really clamping down on short-term rentals, which is a common way people do blended trips. Resonance believes this will create new opportunities:

But while increased regulation and enforcement of the sector will wipe out the businesses of many “professional” hosts and investors, it’s also creating new opportunities for cities and developers to create new neighborhood-oriented hotels that satiate travelers’ desire for local experiences while also being additive to the quality of life of local residents.

It might be the case that these two things are inversely correlated. More people are traveling for fun and for work, and so now cities are trying to manage that demand; more travel leads to more regulation. Whatever the case, I do agree that this is an important consumption trend.

My working theory is this: if money wasn't an object, a lot of people would love to have homes all around the world and live in multiple places. I certainly would. And the list of places is already in my phone. But since this isn't practical for most, we have Airbnbs, neighborhood-oriented hotels, Soho House global memberships, and the ability to buy fractions of second homes.

These solutions all respond, at least partially, to our desires for new experiences and for a deeper attachment to places. But now that tech is expanding the reach of cities, these desires are becoming further untethered. And so my view is that there's going to be a lot of opportunity in the world of "making people feel like they're global citizens."

There are a lot of headwinds facing Airbnb. Cities around the world seem to be systematically making it more difficult to be a host. New York City, as many of you know, recently made it so that you need to be physically present while the dwelling is being rented. That is pretty limiting. Similar things are happening in non-urban markets too. North of Toronto in Muskoka, there's a draft by-law that will, among other things, limit short-term rentals to 50% of the total number of days within certain time periods. That eliminates the possibility of doing this as a business. So in many ways, it's easy to be pessimistic about the future of Airbnb.

But at the same time, if you step back and look at the bigger picture, there are over 7 million active listings on Airbnb. This effectively makes it the largest hospitality brand in the world. There are more accommodations on Airbnb than with Marriott, Hilton, Intercontinental, Wyndham, and Hyatt combined. (The below chart is from Scott Galloway.) It's also important to point out that while Airbnb doesn't own any of its own supply, the same is true of most hotel brands. They are, brands. The difference is that Airbnb created a more scalable platform and a more decentralized approach to aggregating supply.

Leisure travel, according to Resonance, is growing:

In fact, spending on leisure travel and recreation has outpaced the overall growth in consumer spending over the last decade, and inflation-adjusted spending on leisure activities as a share of overall consumer spending grew from 9.5% in 2013 to nearly 13% by 2022. This means that the travel and tourism industry is getting a growing share of a growing pie, which bodes well for the long-term future of those hotels and destinations that cater primarily to leisure travelers.

And so are blended trips (trips that combine business and leisure). Though the way people are going about it has evolved:

What used to involve adding a day or two on the weekend to a weekday business trip has shifted to the mixing of business and pleasure throughout the week. With a greater percentage of the workforce in the U.S, Canada and the U.K. only going into the office 2-3 days per week, workers from these countries are free to blend their travel for up to a week. And with as much as a quarter of professionals in the U.S. now working remotely, a whole new class of nomadic travelers has emerged who are able to travel anywhere, anytime—as long as their accommodations have adequate high-speed internet and appropriate workspaces.

At the same time, cities are really clamping down on short-term rentals, which is a common way people do blended trips. Resonance believes this will create new opportunities:

But while increased regulation and enforcement of the sector will wipe out the businesses of many “professional” hosts and investors, it’s also creating new opportunities for cities and developers to create new neighborhood-oriented hotels that satiate travelers’ desire for local experiences while also being additive to the quality of life of local residents.

It might be the case that these two things are inversely correlated. More people are traveling for fun and for work, and so now cities are trying to manage that demand; more travel leads to more regulation. Whatever the case, I do agree that this is an important consumption trend.

My working theory is this: if money wasn't an object, a lot of people would love to have homes all around the world and live in multiple places. I certainly would. And the list of places is already in my phone. But since this isn't practical for most, we have Airbnbs, neighborhood-oriented hotels, Soho House global memberships, and the ability to buy fractions of second homes.

These solutions all respond, at least partially, to our desires for new experiences and for a deeper attachment to places. But now that tech is expanding the reach of cities, these desires are becoming further untethered. And so my view is that there's going to be a lot of opportunity in the world of "making people feel like they're global citizens."