Daily insights for city builders, delivered every morning at 6 AM ET. I’m Brandon Donnelly — a Toronto-based real estate developer and founder of Globizen. I’ve been writing here since 2013.

Customers, costs, and typologies in the next housing cycle

May 25, 2026 · View original


Because of how long it takes to build a building, real estate markets almost always overbuild at the top, and underbuild at the bottom (see yesterday’s post about the pig in the python). In a theoretically perfect economic model, supply would adapt instantly to changes in demand. But in the real world of development, this adaptation can take 5 to 10 years.

At the same time, it’s not just about the quantity of real estate being delivered at any given time; it’s also a question of what kind of real estate. We talk a lot around here about this moment in time being a healthy reset for Toronto’s housing market (and other markets). But what exactly are we resetting? I find it helpful to think of it in terms of three prongs.

First, there’s customer type. Who will be the buyers and tenants during the next cycle and what will they be looking for? For instance, when it comes to pre-construction condominiums, to what extent will individual investors factor in like they did during the last cycle? Many think they will play a much smaller role.

Second, there’s the cost structure. The cost of building is changing, and hopefully we will see continued efforts to make housing more cost-effective to deliver. And third, there’s a question of building typology. As the demand profile changes and as costs evolve, it is naturally going to have an impact on the kind of buildings that get built.

My gut is that we will see more housing geared toward end-users in medium-density builds, but only time will tell.


Cover photo by Lennon Kong on Unsplash