Monthly archives of “November 2014

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Selective decision making

Consistency is what builds brands. Whether you’re a city, company, or a person, doing the same thing over and over again is what reinforces your identity. That’s why Steve Jobs always wore a black mock turtleneck, why Mark Zuckerberg always wears a gray t-shirt and… Read More

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Show Yonge some love

Since last summer the Downtown Yonge Business Improvement Area in Toronto has been running a really creative community engagement program at yongelove.ca. The site includes a short history of Toronto’s most famous street, an Instagram contest (use #YongeLove to participate), and a survey where both… Read More