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Whether you live in North Dakota or Texas, there's a reasonable chance that when you travel internationally, you enjoy going to Cancun. Or perhaps you fly into Cancun and then go to a neighboring town like Tulum. United Airlines just released the following map showing the most-booked international destinations from every state for passengers traveling on United Airlines between January and October 2025. The top three destinations are London, Cancun, and Tokyo:
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Whether you live in North Dakota or Texas, there's a reasonable chance that when you travel internationally, you enjoy going to Cancun. Or perhaps you fly into Cancun and then go to a neighboring town like Tulum. United Airlines just released the following map showing the most-booked international destinations from every state for passengers traveling on United Airlines between January and October 2025. The top three destinations are London, Cancun, and Tokyo:
First, it's important to keep in mind that this data only includes people flying on United; it doesn't capture all international air travel. Second, maps like this are necessarily going to be influenced by an airline's biggest hubs. In the case of United, its hub-and-spoke model relies on major airports and routes like San Francisco-Tokyo and Newark-Heathrow.
Still, specific destinations appear on this map for a reason. Cancun is the number one "vacation" airport for Americans, which is an incredible success story, because it wasn't a place until the 1970s. Prior to Cancun, Acapulco was Mexico's top resort destination, but it was becoming constrained, and the government needed a replacement conduit for extracting US dollars from the American middle class. So, they developed Cancun.
The popularity of Tokyo is likely partly a result of a weaker yen, in addition to being an important Asian hub and an incredible place to visit. According to the Japan National Tourism Organization (JNTO), over 2.7 million Americans visited the country in 2024 — a 33% year-over-year increase and a 58% increase compared to 2019.
The country also saw 3.7 million international visitors in January 2025, which is the highest ever for a single month. Countries like the US and Canada also set all-time records for January arrivals. Part of this, I'm sure, has to do with Japan's legendary "Japow." I was part of this year's cohort, and I've never seen so much snow as I did on the island of Hokkaido.
There are also very specific one-off relationships that appear on United's map. The number one destination for the state of Arizona is, for example, Taipei. And this is being driven by a semiconductor boom, specifically Taiwan Semiconductor Manufacturing Company's direct investment in the state. At the time, it was heralded as "the largest foreign direct investment in a greenfield project in American history."
So, there's a lot that can be gleaned from a map like this. If we were to zoom out and look at all international air travel, we would likely see some reordering. I suspect Paris would jump ahead of airports like Vancouver, given its hub status for other airlines. But it's unlikely you'd see a completely different list. Americans fly east to London, south to Cancun, west to Tokyo, and north to Toronto. These are the primary hub airports.
First, it's important to keep in mind that this data only includes people flying on United; it doesn't capture all international air travel. Second, maps like this are necessarily going to be influenced by an airline's biggest hubs. In the case of United, its hub-and-spoke model relies on major airports and routes like San Francisco-Tokyo and Newark-Heathrow.
Still, specific destinations appear on this map for a reason. Cancun is the number one "vacation" airport for Americans, which is an incredible success story, because it wasn't a place until the 1970s. Prior to Cancun, Acapulco was Mexico's top resort destination, but it was becoming constrained, and the government needed a replacement conduit for extracting US dollars from the American middle class. So, they developed Cancun.
The popularity of Tokyo is likely partly a result of a weaker yen, in addition to being an important Asian hub and an incredible place to visit. According to the Japan National Tourism Organization (JNTO), over 2.7 million Americans visited the country in 2024 — a 33% year-over-year increase and a 58% increase compared to 2019.
The country also saw 3.7 million international visitors in January 2025, which is the highest ever for a single month. Countries like the US and Canada also set all-time records for January arrivals. Part of this, I'm sure, has to do with Japan's legendary "Japow." I was part of this year's cohort, and I've never seen so much snow as I did on the island of Hokkaido.
There are also very specific one-off relationships that appear on United's map. The number one destination for the state of Arizona is, for example, Taipei. And this is being driven by a semiconductor boom, specifically Taiwan Semiconductor Manufacturing Company's direct investment in the state. At the time, it was heralded as "the largest foreign direct investment in a greenfield project in American history."
So, there's a lot that can be gleaned from a map like this. If we were to zoom out and look at all international air travel, we would likely see some reordering. I suspect Paris would jump ahead of airports like Vancouver, given its hub status for other airlines. But it's unlikely you'd see a completely different list. Americans fly east to London, south to Cancun, west to Tokyo, and north to Toronto. These are the primary hub airports.
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