I woke up this morning in the City of London, Ontario, to a parking ticket. Apparently, I had committed an infraction by parking between the hours of 3:00 am - 5:00 am.
Here’s what the sign looked like, directly in front of my car. There were no other signs nearby other than one at the end of the street telling me where the parking area stopped.
Perhaps I’m missing something, but based on the signage provided, there’s absolutely no way for me to know that parking is not permitted between the precise hours of 3:00 am and 5:00 am. And truthfully, this seems like an odd set of hours to want to enforce.
If there were some feasible way for me to fight this ticket, I would. But since cities make this purposely difficult, I’m just going to pay it. Even though I feel like fighting it out of principle.
But this post isn’t for me to complain about a parking ticket.
When I got the ticket this morning, it reminded me of a “theory” that someone once told me at an Urban Land Institute conference a few years back in Washington D.C. I actually can’t remember who it was, but the idea was that you can tell how global a city is by the quality of its signage and wayfinding signage.
I’m intrigued by this proposition because, if you think about it, a city unaccustomed to receiving outsiders has less of a need for quality signage. As a local, you begin to create your own mental map of the city and you intuitively start to understand what’s allowed, such as where you can park. The importance of good signage somewhat diminishes.
But outsiders are coming with no understanding. They’re looking for directions and instructions. So you should make sure that your city is giving it to them. However, at the same time, there are lots of big global cities, such as New York, which are or were notorious for bad signage. So signage quality is probably not perfectly correlated with globalization.
Regardless, signage matters. It’s one of the ways in which a city talks at you and others. How clearly does your city communicate?
