There’s something powerful about seeing/hearing cities being depicted in film, TV, and other kinds of pop culture. It creates familiarity and does a lot to drive the brand of that place.

But how often are you just seeing one city disguised to look like another? Actually quite often.

Here’s an interesting video that talks about how the 3rd largest film production city in North America never actually plays itself.

[youtube https://www.youtube.com/watch?v=ojm74VGsZBU?rel=0&w=560&h=315]

I know that there are real economic benefits to being a cheap place to film movies, but I would love to see Canadian cities play themselves. There are also big benefits to that.

Thanks to Scott Bonjukian at The Urbanist for sharing the above video this morning.