town square – BRANDON DONNELLY

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All posts tagged “town square”

October 5, 2018

Apple and the Milanese piazza

This past July, the Apple Piazza Liberty opened in Milan. Above is a photo from the opening via Apple. There’s a band playing in the middle of the piazza. The store is central to Apple’s vision of transforming its retail locations into “town squares.” And in… Read More

September 16, 2017

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So, what’s a town square?

Earlier this week, Apple let us know that it is now calling its stores “town squares.” Not surprisingly, this elicited more than a few reactions. The Verge called it a “pretentious farce.” Others called it arrogant. Who is Apple to think that its stores could ever… Read More