Brandon Donnelly

Daily insights for city builders, delivered every morning at 6 AM ET. I’m Brandon Donnelly — a Toronto-based real estate developer and founder of Globizen. I’ve been writing here since 2013.

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Tag: tony hsieh

  • You don’t want a version of Las Vegas’ Sphere

    Full disclosure: I’ve never really been to Las Vegas.

    I say “really” because I did pass through it as a kid. But I’ve never been during a time in my life when I could actually remember it and, to be honest, I’ve never had a huge desire. Though, I was interested in the work that Tony Hsieh was doing in downtown Vegas. And I have had people try to tempt me with the lure of good electronic music (and by good I mean not EDM).

    Then all of a sudden, Refik Anadol revealed this enormous sphere that shows happy faces. And now I really want to go to Vegas. So at some point, I will endeavor to do that. But the other thought that came to mind when I first learned about the sphere was “this seems to be working, which means other cities will likely copy it and want their own version of Vegas’ sphere.”

    This is, of course, an understandable desire. And today I learned that Los Angeles is working on a “tiny Las Vegas sphere replica” for Sunset Boulevard. Despite being “tiny”, I’m sure it’ll be pretty cool too. But in the end, who wants to be a replica? The aim should never be to recreate some version of what another city has already done (see “Two very different beans“).

    The aim should be to create something new and truly remarkable. And Las Vegas did exactly that with its sphere. So much so that, one day, I may actually visit the place.

  • Swiss running brand On opens NYC flagship

    Swiss running brand On recently opened up a new flagship store in NYC’s NoHo district. It was designed by the Swedish architect and designer Andreas Bozarth Fornell (whose firm is called Specific Generic), and I think it’s a good example of the whole push toward “experiential retail.” Before Zappos there was a belief that nobody was prepared to buy shoes online. Surely shoes are something that you need to try on to make sure that they fit properly. But then Zappos and Tony Hsieh came along and decided to offer free returns so that you could just order a few different sizes to try on at home and return the ones that don’t fit. And then just like magic, we’re now living in a world where I myself couldn’t tell you the last time I bought a pair of shoes offline.

    What is obvious at this point is that people will buy pretty much anything online — everything from boats and real estate to shoes and tires — and so, in many cases, the physical retail experience needs to be exactly that — an experience. Something special. What On has done with their flagship store in NYC is try and create a space that, among other things, tells their brand story, acts as a hub for the local running community, and offers up a unique technological experience that is likely pretty difficult to replicate online. One of the key features is a “magic wall” that analyses your technique and scans your feet as you run past it (pictured below). The invisible foot scanner is supposed to help you find the perfect shoe size, accurate to within 1.25mm.

    If you’re a serious runner, I could imagine this being a pretty appealing in-store experience. (And if you’re not a runner, I guess you could just take a selfie in front of the magic wall. People seem to like pink walls). Whatever the case may be, I think On has done a great job trying to rethink the retail experience around its brand story and philosophy. But it leads me to a bunch of questions. Which brands and/or products are suitable for a new retail experience? (Does toilet paper, for example, want a new high-tech warehouse space in NoHo?) Assuming we continue down this path toward experiences, does this ultimately lead to less retail space per capita? Probably. And if we’re destined for less space, what does that ultimately mean for the ground floor experience of our cities? What should these spaces become? How does street life evolve?

    Cities aren’t going anywhere. But change is inevitable.

    Images: On

  • Delivering happiness

    I was both surprised and saddened to learn about the death of Tony Hsieh this weekend. Forty-six years old is far too young.

    Though best known as a pioneer of e-commerce (he was previously CEO of Zappos) and for his brilliant/wacky management ideas, Tony was also a city builder, particularly in Las Vegas.

    Here’s an excerpt from a recent WSJ article:

    In Las Vegas, Mr. Hsieh became beloved locally for investing $350 million into revitalizing part of the city’s downtown including real estate, restaurants, retail and a tech startup fund starting in 2012. His vision included the development Container Park, a quirky shopping and entertainment center where retailers operate in converted shipping containers. Visitors are greeted by a giant sculpture of a praying mantis that shoots fire.

    But perhaps more importantly, everything I have read this weekend about Tony describes him as a good human being with a great sense of humor and a commitment to “delivering happiness.”

    Here’s another excerpt from the same article:

    After Zappos had a rash of late deliveries, he sent an apology note to customers and provided a phone number for use by anyone who suffered “undue hardship.” As for those who were merely annoyed, he said, they were welcome to call Zappos and “ask whoever answers the phone to do something weird and embarrassing, like sing ‘I’m a Little Teacup.’”

    Happiness. I can’t think of anything better to be delivering to people in the world right now.

  • Why Detroit lost the Amazon HQ2 bid

    Dan Gilbert – billionaire Detroit promoter and owner of the Cleveland Cavaliers – penned this statement in response to the city’s failed Amazon HQ2 bid. He chalked up the loss to reputational hangover:

    We are still dealing with the unique radioactive-like reputational fallout of 50-60 years of economic decline, disinvestment, municipal bankruptcy, and all of the other associated negative consequences of that extraordinarily long period of time.

    This was the “elephant in the room”, though his statement is primarily centered around both talent and transportation – the two critical and lacking ingredients that allegedly disqualified Detroit.

    He ends by stressing the importance of physically visiting Detroit 2018. That is the only way, he says, people will fully appreciate the change and momentum that has taken hold in the city. (I experienced Detroit 2016 so I guess I’m overdue.)

    In response to this, Aaron Renn wrote this follow-up post suggesting that Dan take a page out of Tony Hsieh’s playbook. Tony is the founder of Zappos and the Downtown Project in Las Vegas. 

    To bring people to downtown Las Vegas, Tony – somewhat famously – rented 50 apartments in one of the only high-rises, called them “crash pads”, and offered them out for free to people who wanted to come and check out what was happening in downtown Vegas and with the Downtown Project.

    That’s certainly one way to lower the friction. 

    Equally interesting to me about this strategy, though, is that it was presumably necessary (he did it, right?) just to bring people to another part of Vegas, let alone another city altogether. 

    Full disclosure, I’ve never been to Vegas. But I understand that many people visit the place. So for me it speaks to the kinds of inducements that may be necessary just to revive or kickstart a place.

    Photo by Matthew Brzozowski on Unsplash

  • Civic leaders, here’s why people need to love your city

    I was planning to write about something else today, but then I saw Fred Wilson’s post on revitalizing urban cores and I had to switch topics, because I think he makes a great point about turning around declining cities:

    I’ve been asked by civic leaders from places like Newark, Cleveland, Buffalo, and a number of other upstate NYC cities that have suffered a similar fate how they can do the same thing. They all talk about tax incentives, connecting with local research universities, and providing startup capital. And I tell them that they are focusing on the wrong thing.

    You have to lead with lifestyle. If you can’t make your city a place where the young mobile talent leaving college or grad school wants to go to start their career, meet someone, and build a life, all that other stuff doesn’t matter.

    It’s exactly the same point I made in my post entrepreneurship as economic development strategy. You can throw as much money as you’d like at startups, but if young people don’t want to live in your city then you have a serious problem.

    Fred goes on to talk about Tony Hsieh’s (founder of Zappos) initiatives in downtown Las Vegas:

    When Tony moved Zappos from the suburbs to the former City Hall in downtown Vegas a few years ago, he decided to invest $350mm in a massive urban revitalization project. He set aside $200mm to purchase land at bargain prices and the other $150mm to invest in three areas, arts and culture, small businesses (restaurants, cafes, bars, markets, boutiques, etc), and tech startups. $50mm is going into each area.

    It’s an example of leading with lifestyle, urbanism and city building, rather than purely economics. And I think it’s the way to go. But to be clear, I’m not suggesting that the focus should be on large capital projects, such as stadiums and infrastructure. I’m not convinced those are the most effective catalysts. There’s no silver bullet here.

    Instead, I think the answer is in building, from the ground up, a real sense of community and place. People need to love your city. That’s easier said than done though.