Tag: spectacles

• Our ambient computing future

  

  I noticed this week that Google has started to overlay augmented reality-type place markers onto Street View. The markers are designed to help surface the kind of local business information that you might otherwise find in search — phone number, hours of operation, and so on. Apparently not everyone is seeing them, but the feature is starting to roll out in certain cities. Above is a photo of Dundas Street West in the Junction.

  This transforms Street View into even more of a wayfinding tool, but it also offers up a glimpse of how the world might look with augmented reality. But to make this ultimately happen, you really do need to figure out how to get people to start wearing smart glasses. Lots of companies, including Google and Snap, have been trying. None of their products have really stuck — though Snap’s Spectacles are easily the best looking ones.

  However, last month Google did announce that it had acquired Canadian smart glasses company, North. I was invited to try out a pair of North Focals 1.0 glasses, which I wrote about over here. They were exceedingly cool, but definitely not ready for mainstream and daily usage. The sides were thick and you had to wear a ring joystick in order to navigate through its menus. Too much work. Too nerdy.

  But that’s okay because Google didn’t buy North for the Focals product. They bought them for talent, patents, and for probably a bunch of other things. They bought them to help Google invest in its “hardware efforts and ambient computing future.” The little markers you might now be seeing on Google Street View are likely part of that.

  2020.07.10

• Shoppable AR

  I don’t think Snapchat is on a lot of people’s radars these days. (Though it did recently become worth more than Twitter.) But every time I hear about what they’re building I can’t help but think, “Wow, that’s really cleaver and creative. I see a longer-term vision at work here. And if it all works out, this could be something very special.”

  This past week it was announced that the company is going long on something they call shoppable AR (augmented reality). Already, more than 170 million of its users engage with its AR features on a daily basis. Shoppable AR is an extension of that and will allow people to do things like try on clothes, similar to the way people currently apply selfie filters. Obviously this could be a boon to online shopping.

  They’re also continuing to develop something called “Scan,” which allows people to scan a logo or barcode and trigger a specific AR experience related to a product they may be thinking about buying. It doesn’t take much to think about how some of this functionality could be applied to specific industries, such as real estate.

  But will all of this fuel growth for the company? Or will Facebook simply steal the idea if or when it catches on?

  2020.06.21

• My Focals by North fitting

  Over the weekend I went by the new North store on Ossington for the fitting of my new Focals by North glasses. According to Retail Insider, this is the first retail space in Canada that is entirely dedicated to wearable tech (shout-out to Hullmark and CBRE). Full disclosure: I am not being paid by North, but I was asked if I would accept a pair of Focals and provide my thoughts. So I will be doing that over the coming months on the blog.

  Previously known as Thalmic Labs, North is a Waterloo-based company that first attracted attention with the launch of a gesture-control armband known as Myo. What that product did was make digital interactions completely hands-free. It had strong use cases across medicine, music, and business. However, this past October the company announced that it would be moving on from Myo. Enter Focals by North. 

  Focals are custom-built eyewear with an integrated display that only the wearer can see. It is similar to, for example, BMW’s heads up display, and the idea is that it is a way for you to quickly get the information you want, without pulling out your phone and disengaging from the world. The ambition is human-centric technology that integrates seamlessly.

  Here is an example of what that display looks like (it is much better and cooler in person):

  

  To control the display you use both your voice (the glasses have a microphone) and a 4-directional joystick called a Loop, which sits on your index finger like a ring and that you thumb. You can receive and send texts (voice to text), you can get turn-by-turn directions, you can view your appointments and the weather, and you can ask Alexa things.

  The first step in the ordering process is a fitting. And that’s what I did over the weekend. The glasses are all custom made and so they start by doing a full 3D scan of your head in a room that feels like the future. Once that’s done, you pick what frame you want, the color, and your sun clips (an essential accessory for day drinking in Trinity Bellwoods). Total cost: CAD 1,299.

  While exceptionally cool, it is premature for me to really comment on the tech at this point. I’m expecting my Focals in 8-10 weeks. But is it interesting to opine on the current state of eyewear tech.

  Most people believe that the problem with Google Glass was the fact that you had to be a Silicon Valley nerd in order to want to wear them out in public. They looked and continue to look ridiculous, which is why Snap went fashion first with their Spectacles. I have always found this product really intriguing. I want to use it. But I’ve stopped using Snapchat entirely and I don’t really have a strong use case for them.

  Snap’s Spectacles are about capture and content creation, whereas Focals are about discreetly feeding you information that you would otherwise have to pull out your phone (or watch) to view. There’s no camera on Focals. That’s not what they are about. But they are obviously fashion first.

  The question for me is whether the experience will truly be seamless and integrated, or if I’ll still be disengaged – gazing off into my glasses (space) while I ask Alexa to UberEats me a chicken shawarma wrap. I’ll let you know in about 8-10 weeks. If you’re looking for more on Focals by North, check out their website and this CNBC piece. Go Canadian tech.

  2018.12.09

• Snapping with Spectacles

  I am testing out Spectacles by Snap Inc. right now:

  

  They were incredibly easy to sync with my phone (just look at your Snapcode while wearing them). And the case itself charges the glasses when you put them away. Pretty slick.

  I also started using Instagram Stories for the first time. I had been boycotting it because it was such a direct copy of Snapchat Stories, but at the end of the day, the audience is there and lots of people are using it. I capitulated.

  It’s somewhat disconcerting how quickly a product feature can be copied that immediately pulls users away. Or maybe that’s just business. I mean, if I’m already using Instagram, why not just post my ephemeral stories here, right?

  That’s why it’s so important to keep trying new things. And that’s why I think Spectacles are an important product for a company that has just filed to go public. They keep you in the moment while you share.

  I’ll report back once I’ve had more time to experiment with Spectacles. But already I can tell you this: they are fun.

  2017.02.13

• Snap Inc.

  Snap Inc. (Snapchat) nailed the launch of Spectacles. I want a pair.

  If you haven’t been following, it all started with a pop-up vending machine in Venice Beach. But like Snapchat itself, it was an ephemeral installation that eventually disappeared, moving on to Big Sur, California. At the time of writing this post, the countdown is on to discover where the vending machine will pop up next. It’s a viral marketing play that aligns very well with their brand.

  But there’s even bigger news.

  Earlier this week it was revealed that Snap Inc. has filed for an initial public offering. It plans to go public by as soon as March 2017 and expects to be valued somewhere around $25 billion. Remember when everyone flipped out because Evan Spiegel had rejected Facebook’s acquisition offer of $3 billion?

  Here’s their revenue story from Vanity Fair:

  Last year, Snapchat brought in $59 million in revenue—a low number that reflected the embryonic stage of its business. This year, however, Snapchat predicts it will generate revenues between $250 million and $350 million. And in 2017, the company estimates it will reach revenues between $500 million and $1 billion, based on “bullish sales targets.”

  I’ve been a Snapchat fan for awhile now, so I am thrilled to see the company going public. As Fred Wilson wrote on his blog this morning: “Snap is a great company led by a creative and ambitious founder and they have a loyal and growing use base. I think Snap can be an excellent public company.”

  If you’ve got people’s attention, you can figure out how to monetize it.

  2016.11.16

• Sign me up for Spectacles

  

  Snapchat just changed their company name to Snap Inc. and announced a new product called Spectacles. They are sunglasses with an integrated video camera that captures a 115 degree field of view. Compared to the camera on your phone, this is more similar to what our eyes see.

  Here’s their announcement video:

  [youtube https://www.youtube.com/watch?v=XqkOFLBSJR8?rel=0&w=560&h=315]

  Some of you are probably thinking that Google already tried something like this and failed. But that doesn’t mean that Snap won’t be successful. I think Spectacles will be a huge success. 

  Evan Spiegel is calling them a fun toy right now, but lots of meaningful products start out that way (including Snapchat itself). Regardless, it strikes me as absolutely the right move for a company like Snap.

  What differentiates Snapchat is that, relative to other social platforms, the content that gets shared is far more natural and unfiltered. It empowers a different kind of conversation and a different kind of content creation.

  Still, there is something about pulling out your phone that takes you out of the moment. And Snapchat is all about sharing that moment. That’s where Spectacles come on. They are further minimizing the barriers to sharing.

  But here’s the other thing: Snap made them look cool. Google Glass looked positively dorky. I already want to take a pair of Spectacles snowboarding and on tours around different cities. I can think of so many interesting/entertaining use cases. If I were GoPro, I’d be anxious right now.

  Snap, if you’d like to send me a pair to test out, please shoot me an email. Thanks 🙂

  2016.09.24