“Everything should be made as simple as possible, but not simpler.” I’m not exactly sure who this quote is attributed to — maybe Einstein — but regardless, I love it. I’m a big fan of simplicity. I have a cookbook in my kitchen by Jamie… Read More
Consistency is what builds brands. Whether you’re a city, company, or a person, doing the same thing over and over again is what reinforces your identity. That’s why Steve Jobs always wore a black mock turtleneck, why Mark Zuckerberg always wears a gray t-shirt and… Read More
Perfection is achieved not when there is nothing left to add, but when there is nothing left to take away.