Tag: shoppable AR

• First ever virtual shoe try-on activation

  Earlier this month Snapchat announced the acquisition of Vertebrae, which is a 50-person company that allows brands to create and manage 3D versions of their products. Why does this potentially matter? Because Snapchat is already doing stuff like this:

  (If you can’t see the embedded video, click here.)

  This was a recent partnership with Gucci that Snapchat is calling the first ever “virtual shoe try-on activation.” The way it worked for the nearly 19 million people that it reached was pretty simple. Point the Snapchat camera at your feet. Try on a bunch of new Gucci shoes. Buy by tapping “shop now.”

  As we all consider what it will mean to go shopping in the future — and what kind of real estate will be most valuable — this kind of innovation strikes me as being a very big deal.

  2021.07.29

• Shoppable AR

  I don’t think Snapchat is on a lot of people’s radars these days. (Though it did recently become worth more than Twitter.) But every time I hear about what they’re building I can’t help but think, “Wow, that’s really cleaver and creative. I see a longer-term vision at work here. And if it all works out, this could be something very special.”

  This past week it was announced that the company is going long on something they call shoppable AR (augmented reality). Already, more than 170 million of its users engage with its AR features on a daily basis. Shoppable AR is an extension of that and will allow people to do things like try on clothes, similar to the way people currently apply selfie filters. Obviously this could be a boon to online shopping.

  They’re also continuing to develop something called “Scan,” which allows people to scan a logo or barcode and trigger a specific AR experience related to a product they may be thinking about buying. It doesn’t take much to think about how some of this functionality could be applied to specific industries, such as real estate.

  But will all of this fuel growth for the company? Or will Facebook simply steal the idea if or when it catches on?

  2020.06.21