The built environment is the environment that we create around ourselves. Signs are a part of that. Seth Godin recently posted this sign on his blog: It was seen at LaGuardia Airport. He then asked a few pertinent questions, dissecting the signs intent. Finally, he… Read More
All posts tagged “seth godin”
That emotional connection
Marketing guru Seth Godin recently published this value triangle on his blog: No matter what business you’re in, it’s worth giving some thought to this. What do you offer? At the bottom of the triangle is function. A hotel room functions as a place to… Read More
Why blog?
Someone recently asked me: “Why do you blog?” I have lots to say whenever someone asks me this and I’ve written a few of those things down, here. Obviously I believe that there’s tremendous value in writing your own blog and reading the blogs of others.… Read More
Trust & attention
Over the weekend I received a marketing email from a real estate company advertising their new mobile app. I didn’t download it. Nowadays, every company and brand seems to have a mobile app. If you don’t already have one for your organization, I bet many… Read More
The value of saying no
If you’re somebody who has a lot of ideas, it can be pretty easy to get overwhelmed and/or distracted by all of the possibilities. It’s also worse when you’re an optimist and you believe it can all be done. I am definitely guilty of this.… Read More
“Am I supposed to like this?”
Today I had lunch at Webers Hamburgers so that I could see what all the fuss is about. Here’s my check-in. For those of you who don’t know Webers, it’s a burger place on the side of the highway in Orillia, Ontario. It opened in… Read More
The impression you are leaving
“Toronto is a city that has long struggled to make any sort of impression on the imagination.” That is how Monocle correspondent Christopher Frey started his recent architectural feature on Toronto’s iconic City Hall. To watch the video click here. It’s about 5 minutes long.… Read More
Without trust, you have nothing
I was reading Fred Wilson’s AVC.com blog this morning (as I do every morning), and I thought his post on trust was a really important one. He was talking about it in the context of building successful web applications, but I don’t think it’s only… Read More
Poke the box, dammit
Last night before bed I decided to buy a book on my Kindle (iPad app) that I’ve been meaning to read for awhile. It’s called Poke the Box and it’s by Seth Godin. It’s a short read and it’s meant to be that way. You… Read More
Am I supposed to like this city?
Marketer Seth Godin just wrote a typically short blog post called, “Am I supposed to like this?” In it he talks about the fact that we are, for example, more likely to enjoy the food at a fancy restaurant. And we’re also more likely to… Read More