All posts tagged “psychology

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Uninterrupted flow

Adam Grant’s recent NY Times article about languishing — the psychological middle state that exists somewhere in between depressed and flourishing — has been making the rounds online. Perhaps it is because COVID sucks and many of us can relate. Either way, three points in… Read More

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Prospect Theory

I just read an interesting chapter from Tim Smith’s book, “Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures.” It’s Chapter 5: Psychological Influences on Price Sensitivity. The chapter covers a number of pricing phenomenons, such as why prices ending in .99… Read More