Below is a good discussion with Aaron Renn about how to brand a city. I fully agree with two of the points he makes: (1) Not enough cities are thinking holistically about this topic and (2) tech startups, bicycle lanes, and craft breweries aren’t going… Read More
Tourism Toronto launched a new campaign this week and with it came a great video that has been making the rounds online. It feels authentic. It actually feels like Toronto. Watch it here if you can’t see it embedded below. But why exactly is it a… Read More
Resonance Consultancy – they do brands and strategies for places and products – has just released a new report called: World’s Best City Brands – A Global Ranking of Place Equity. With all of these sorts of rankings, it really depends on the research methodology… Read More
There’s something powerful about seeing/hearing cities being depicted in film, TV, and other kinds of pop culture. It creates familiarity and does a lot to drive the brand of that place. But how often are you just seeing one city disguised to look like another?… Read More
More so than any other genre of music, there seems to be a longstanding tradition in hip hop of promoting the city in which you’re from. From Los Angeles to Atlanta to New York, I’ve always admired the way that hip hop artists promote and… Read More
Most people would agree that branding is a powerful and important exercise in the world of business. We recognize that brand equity is something that pays dividends in the future. When you walk around a city with a Starbucks, Tim Hortons, or some other coffee… Read More
