Tag: neon sign

• Junction House by Air Norm

  If you work in the development industry in Toronto, then you know, or know of, Norm Li. He runs one of the top visual content studios in the city and the country. But he (and the company) also do a bunch of other things like DJ at industry events and fly around in a helicopter taking incredible photos of the city from above. He invited me to join him in 2018 and I captured photos like these.

  This past week he sent me a text with the below photos of Junction House and a message saying, “new lock screen.” I, of course, immediately blasted them around to the team and then asked if I could post them online. I love how these turned out. And every time I see our placemaking sign, I am happy that we fought for what we all believed would end up looking pretty cool.

  Thanks for the photos, Norm.

  

  

  2023.07.29

• Photogenic neon in the Junction

  We just finished putting up some additional signage at the future sales office for Junction House. Clean and minimal, but fun. I am pretty pumped with the way everything turned out. Creative and photos by Vanderbrand. Instagram story mashup and failed neon photo by me.

  

  This week I learned that properly photographing neon takes a bit of work. The neon “Junction House” sign is actually all white when you see it in person. Apparently it has something to do with the frequency. 

  I’m going to go back one evening with my tripod and Fuji and see if I can do better.

  2018.08.23