Great businesses usually start off being a little contrarian. In the first few years, people will scratch their heads and won’t understand what the business is or how it will be successful. Then a few years later, they will start to understand. Being an entrepreneur means you want to be contrarian and right. If you’re the 50th daily deals site, you won’t succeed. It’s not contrarian (it’s trendy), and you’ll likely end up being wrong.
Daily insights for city builders, delivered every morning at 6 AM ET. I’m Brandon Donnelly — a Toronto-based real estate developer and founder of Globizen. I’ve been writing here since 2013.