Tag: ev williams

• Attention = money; why the attention economy is broken

  “…the path to profit is to manufacture attention more cheaply than what you get paid for it.” –Ev Williams

  A big part of our economy is centered around attention. Some would argue we are living in a de facto attention economy. That is now our scarce resource. There are only so many waking hours in a day and every company and social media platform is fighting for their sliver of your attention.

  However, the irony of the attention economy is that, while it has gotten easier to make and share “content” with the world, the quality of that content matters less than the attention it garners. Because that’s what the system rewards. Whatever you may think about Trump, he has mastered the art of attracting attention.

  Ev Williams – co-founder of Twitter and CEO of Medium – recently wrote a piece on this topic called: Words still matter. It is very much about the mission driving his publishing platform, Medium. Here is an excerpt:

  It’s not that there aren’t journalists, publishers, and thinkers doing great work and putting it out there. But the realities of the attention economy are very tough for those who create things designed for anything but the widest possible (i.e., lowest-common-denominator) audience. For ad-driven sites, the revenue per reader has been dropping for years (while the experience worsens and privacy disintegrates), leaving little room for research, fact checking, or polish… let alone nuance or complexity. The system demands quantity. It demands speed. And it demands little else — except our clicks.

  Their solution is the Medium Partner Program. It is an “open paywall” that allows publishers of great content to lock some of their best content behind a paywall. Their view is that to fix the attention economy, we need to move beyond ad-supported lowest-common-denominator content. 

  This not entirely novel, but they are calling themselves the first “open paywall” platform. I would be curious to hear your thoughts about this in the comment section below. I’ve had a few people suggest to me that I employ a similar approach for this blog. I’m not convinced.

  2017.10.12

• I love work

  

  I spent this morning drafting the third post in my BARED blog series. First one, here. Second one, here. If any of you would like to be featured next, or know of someone who you think should be featured next, please send me an email or tweet.

  At this point, I need to move onto other things today. But I did want to mention a post that Ev Williams (Blogger, Twitter, Medium…) recently penned where he talks about keeping technology in check and the drain of being always connected.

  Here are two interesting excerpts:

  “I’ve spent the last 20 years breathing and building the internet. So I have a good sense for the benefits of always-available instant access and all it entails. I also have a strong appreciation for the drain being constantly connected can cause on your health and sense of well-being.”

  “Building companies requires a ton of work — and I love work. But I’ve also found that working 24/7 no longer produces the best work product or the best life experience (not that it ever did).”

  This really resonates with me, as I am sure it does for many of you. I like being always connected. I like waking up every morning and writing a blog post. I like saying yes to things. And I, like Ev, love work. 

  But it can be draining when your ambition seems to exceed your body’s ability to keep on going. And when that happens, you no longer produce your best work, which is the whole point. 

  So in the end, I think we all need these little checks and balances. Exercise is number one for me. It is well worth the time it takes. What do you do for balance?

  2016.12.04

• Formula for life

  

  (Not my) yuppie life by Janet Kwan on 500px

  https://500px.com/embed.js

  Earlier this week I somehow stumbled on an old (2012) Medium story by Ev Williams, called, Formula for Entrepreneurial Success. (Ev is the cofounder of Medium, Twitter, and Blogger. He basically invented blogging.)

  His post includes 5 short recommendations, and is obviously aimed at entrepreneurs, but I think the lessons also apply more broadly to life in general. They resonated with me, so I thought they might also resonate with you.

  So whether you’re starting a company, developing a new building, or just living life, here are Ev’s 5 points:

  1. Work with amazing people. Don’t compromise on who you choose to found your company with and hire. Do not put up with ego-centric personalities or downer attitudes.

  2. Take on big challenges. It’s pretty simple: Hard things are valuable; easy things are not so valuable. Reaching the mountaintop is rewarding because it is hard. If it was easy, everybody would do it.

  3. Focus. Say no to most things: Features. People. Partnerships. “Coffees.” Projects. Only a few of them really matter. (Yes, it’s hard to know which.) Don’t get distracted.

  4. Take care of yourself. When you don’t sleep, eat crap, don’t exercise, and are living off adrenaline for too long, your performance suffers. Your decisions suffer. Your company suffers.

  5. Love those close to you. Failure of your company is not failure in life. Failure in your relationships is.

  If I had to pick one of the items from this list, I’d say I struggle the most with focus. It’s not that I can’t focus and complete tasks, it’s that I’m the kind of person who wants to fill every second of the day with something meaningful. And when people email me wanting to go for coffee or help with something, I want to do it.

  But unfortunately, time is a hugely valuable commodity and you have to be selective.

  So surround yourself with amazing people. Don’t be afraid of big challenges and risks. Focus. Eat well and lift weights (my preference). And love the important people in your life.

  2015.07.10

• “Great ideas are Obvious in retrospect.”

  

  San Francisco Sunset by Nathan Camarillo on 500px

  The title of this post is a line from a Medium post that Biz Stone wrote back in August 2012. For those of you who might not know, Biz Stone is one of the cofounders of Twitter, as well as the cofounder of something called The Obvious Corporation.

  Obvious is a “company” that I’ve been following on and off for a number of years – I’m fascinated by the model and how it has evolved. It was founded back in 2006 by Biz Stone and Ev Williams (another Twitter cofounder) as a kind of “product lab” for new ideas. But since then it has gone through a number of iterations.

  Though I suspect that most people haven’t heard of Obvious, it was actually the parent company of Twitter before Twitter took off and became independent.

  But even more interesting is the fact that Twitter was actually a side project for a company called Odeo (a failed podcasting startup) that in turn was owned by Obvious. So specifically, Twitter started as a side project of one of the companies within a larger “product lab.” Nobody said innovation was straightforward.

  When Twitter eventually took off, their focus naturally shifted away from Obvious to it. They had a rocket ship of a company to build and run. 

  But in 2011, Ev and Biz, along with Jason Goldman (of Twitter), decided to “reboot Obvious.” The most notable outcome of this reboot has been the creation of writing platform Medium, which I believe still technically sits within Obvious. (Click here if you don’t know what Medium is.)

  Then in December of last year (2014), Ev Williams announced the third chapter of Obvious – now called Obvious Ventures – with this post called: It’s Obvious. Again. In short, they’re a venture capital firm with an approach that they call #worldpositive:

  We’re entrepreneurs. We’ve helped a lot of companies launch, grow, and generate great financial returns. A few of these companies also deliver positive social and environmental benefits with every dollar of revenue they earn. We want to fund and build more of those. That’s what we call #worldpositive venture capital.

  Already they’ve publicly announced investments in 10 companies, one of which I’ve written about before on Architect This City (Flux.io).

  I decided to tell this story today for 3 reasons.

  It shows you how non-linear innovation and careers can be. I love the idea of #worldpositive investing. And finally, because some of the startups that Obvious Ventures has invested in – such as Flux.io and Loup – are directly related to the future of cities.

  2015.02.19