This is an interesting article by Ben Schott of Bloomberg talking about how “debranding is the new branding.” In it he argues that for reasons of fashion, tech, and other factors, many or perhaps most brands seem to be shedding detail and depth in their… Read More
All posts tagged “advertising”
Working from home: then and now
In 1987, Apple thought working from home should look something like this: Cool studio apartment with killer view. Hard disk that stores over 10,000 pages. Curious photoshoot-type lamp facing your bed. And fascimile machine capable of sending hard copies to anyone in the world. All… Read More
85 years of US advertising
There’s an argument out that there this pandemic isn’t necessarily going to precipitate new changes, it’s simply going to accelerate changes that were already underway. Benedict Evans begins to illustrate this point in a recent blog post called, COVID and cascading collapses. In it, he… Read More
How to manipulate attention
This Toronto Life article about a 32-year-old who has managed to buy 10 homes in the city is very Toronto Life. At a time where many young people are struggling to afford housing, here is a millennial who has bought 10 of them (albeit with… Read More
Transit advertising according to the numbers
This morning I saw this tweet about Toronto streetcar advertising. The author has a “big problem” with public transit being fully wrapped in ads and so she decided to tweet her local Councillor to see if these could be somehow limited in size. My first thought… Read More
Biggest US real estate website to acquire 2nd biggest US real estate website
Today it was announced that Zillow.com will be buying Trulia.com for $3.5 billion in a stock-for-stock transaction. Based on share of web visits, the biggest real estate website in the US has just acquired the 2nd biggest. Both companies make the bulk of their money… Read More