Last week, SHARE NOW -- which was previously known as Car2Go -- announced that it will be exiting the North American market entirely come February 29, 2020, and that it will also cease operations in London, Brussels, and Florence. A couple of reasons were cited, including the "volatile state of the global mobility landscape," but that really translates into low adoption:

Further, despite our best efforts and investments in Brussels, London and Florence over the years, we are unable to continue operations in a manner that’s sustainable for our business due to low adoption rates.

Moving forward, SHARE NOW will focus on the remaining 18 European cities. We, along with our shareholders, believe these markets show the clearest potential for profitable growth and mobility innovation.

There was a period of time when I used to use Car2Go here in Toronto. My network did as well. But that quickly stopped with the rise of Uber and Lyft. I mean, why bother finding a Car2Go and then parking it, when there's a much lower friction option? I would imagine that's how most people feel. (Maybe there's a care share advantage for longer trips.)

At the same time, companies such as Uber and Lyft have, as you know, not performed well as public companies. The market is nervous about their path to profitability. In my view, they're largely an undifferentiated offering right now, and it's pretty easy to switch across them. So yeah, I guess the global mobility landscape is pretty volatile.