Rivian makes electric vehicles designed for adventure. But in addition to this (I'm deliberately avoiding the word also), they've just spun out another company called Also, which makes e-bikes, quads, and other mobility products. This month, they revealed their new flagship product called the TM-B (transcendent mobile - bike). If you can't see the embedded video above, click here.
I'm not sure how big the market will be for a US$4,500 e-bike, at least in the short term, but the tech seems pretty awesome. And I think the bigger deal here is that this is now a well-funded company focused on "form factors that are all sub-car." Rivian is a car company, but they recognize that to really drive sustainability into our transportation networks, we need to also think beyond the car.
Cover photo: Also
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Brandon Donnelly
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I find it mildly amusing that to "drive sustainaibility" into the bicycle market, they propose a product that is inherently less sustainable than a regular bicycle. It's a cool product to be sure, but let's not get carried away by the self-deceiving marketing and see how it does in the marketplace. That is the ultimate test for this product. If it succeeds, I will eat my words, if it flops, it'll prove that it was a product that no one asked for.