In my opinion, we need far better urban data if we're actually going to make evidence-based decisions. Thankfully, there are lots of great companies that are focused on this space. One of them is Eco-Counter, which makes devices to count pedestrians and cyclists, among other things. This is an important job, because as Peter Drucker used to say, "you can't manage what you don't measure."

Let's look at their bike counters. According to their global map, they have 464 of them installed around the world. Montreal has 58 of them, which we've spoken about before, and is an impressive install base. And Toronto looks to have only one, which is located on Bloor Street on the north side of High Park.

The busiest route/counter in Montreal is at St-Denis Street and Rue des Carriéres. So far this year -- up to November 17, 2024 -- this counter has seen an average of just under 5,000 trips per day and a year-to-date total of 1,600,468 trips. Both of these metrics are notably up compared to 2023 when I last looked at the data.

The busiest route in Eco-Counter's entire network is on Boulevard de Sébastopol in Paris (an important main roadway, not a side street). It has seen an average of 13,667 trips per day and a year-to-date total of 4,386,996 trips. Not surprisingly, the Paris counter exhibits less seasonality. People still cycle in the winter in Montreal, but it's less than in the warmer months.

Finally, our lone Toronto counter adjacent to High Park has seen an average of 1,186 trips per day and a year-to-date total of 380,813 trips. Not quite Paris or Montreal (the latter of which has a colder climate), but I would argue that this really isn't an indicative location for Toronto given how underdeveloped the area is. Plus, you need to see each route as part of a network.

If you look at Montreal's top 5 bike counters, all of them have a year-to-date total that exceeds 1 million trips. This is important information if you're trying to make mobility decisions and these are significant figures. Imagine if these millions of people got off their bikes and instead decided to take transit or drive a car. That would change things.

Photo by Celine Ylmz on Unsplash