What to focus on:
- Getting users in
- Bringing them to an ‘aha’ moment as quickly as possible
- Delivering value, often
Daily insights for city builders, delivered every morning at 6 AM ET. I’m Brandon Donnelly — a Toronto-based real estate developer and founder of Globizen. I’ve been writing here since 2013.
What to focus on:

Pouring concrete for the new Market Street – View on Path.

I was watching this fireside chat with Fred Wilson the other day and he brought up something that I thought was pretty neat: 1 slide pitches.
It got me thinking. What’s the most important slide in the Dirt pitch deck? Could one of them stand on its own?
Well here it is. Dirt’s 1 slide pitch.
I saw Bill Gurley say that you can only make money by being right about something that most people think is wrong. His logic was that you can’t make money by being wrong. And you can’t make money by being right about something everyone else knows. So you have to be right about something that most people think is wrong. I really like that framework.
@fredwilson

Dirt named one of the top 5 real estate sites in Toronto by blogTO. Check us out at thedirt.co.


Burkhalter Sumi – Corridor in the Forsanose factory conversion, Volketswil 2013. I really like the details of this space, the lack of a baseboard where the walls meet the floor, the projecting doors with flush casing and invisible hinges that are surrounded by a small light box, dropped door hardware to make the space feel taller, the white projecting wall and floor swatch that is tinted blue by the glass above, the linear fluorescent strip to the left and overall color pallet… simple and effective.
