A good friend of mine recently launched a new project called DSCRBD (pronounced ‘described’). The goal is to “curate interesting minds” through short social video clips. Think Humans of New York but only creative types and only short videos.

I think it’s a great idea. And I was fortunate enough to be one of the first test subjects. It was conducted as an interview between he and I, and we spoke for probably about 45 minutes on the sun deck of my building.

He then took that entire interview and distilled it down to only a few seconds, extracting what he found most interesting. Perfect for social media consumption.

Click the image above for my video. What I’m talking about is my approach to architecture, and how I ended up not becoming an architect, but instead becoming a real estate developer.

I think he’s on to something here and I would love to see it develop further. He’s using the right mediums and format to get the message out in today’s noisy social world. But there’s also no reason that it couldn’t grow to include more content or simply feed to other content, such as what he did with Architect This City.

If you’re somebody that you think he should profile or know of someone that would be a good fit, drop him a line at hello@dscrbd.com.