Few people in Toronto seem to be talking about the important role that this city has played and is playing when it comes to cryptocurrencies (specifically Ethereum). And if you believe, as I do, that Ethereum and other blockchain technologies have the ability to form the backbone for an entirely new kind of world, then this is kind of a big deal.
The Financial Times recently published this article about "Wall Street's crypto whisperer." It is about a guy named Joseph Lubin who is the founder of a crypto company called ConsenSys and previously the co-founder of Ethereum. Lubin is from Toronto.
If you read the article, you'll see that Lubin is a pretty bright guy (and now a billionaire with his crypto assets). Born in Toronto, he ended up going to Princeton to study computer science. He worked on Wall Street for a bit (hence the whisperer moniker), but also did a bunch of other interesting stuff, including moving to Jamaica with a girlfriend and working on music production.
In 2013, he was back in Toronto and went to a Bitcoin meetup in the city. The article says it was in a downtown warehouse (which makes it sound pretty cool and underground). And at this downtown warehouse meetup, he met a guy (actually a teenager) named Vitalik Buterin. Vitalik had just written a white paper on what would ultimately become Ethereum and he gave Lubin a copy. Lubin was so "blown away" when he read it that he decided to join the movement.
The two (and presumably others) would then go on to live together in shared houses in Toronto, Miami, and Zug (Switzerland), and work on this new smart contract technology. Today, Ethereum has a market cap of nearly $400 billion (as of September 12, 2021).
Even if you ignore for a second that we're talking about crypto technologies, this is still a fascinating city building story. It is fascinating because it shows the value of in-person urban interactions (again, the two allegedly connected at a meetup in a downtown warehouse). And it is fascinating because the Toronto braintrust has been instrumental in advancing a technology that could arguably end up powering not only the future of the internet but perhaps the world.
At the same time, it strikes me that we need to be much better at both celebrating and encouraging these kinds of new ideas locally. Are we out in the world telling this story to the best of our abilities? Have we properly positioned Toronto as one of the most important places for cryptocurrencies and innovation in general? Mayor Suarez of Miami has been a great promoter of his city in this regard.
"Innovation" isn't usually neat and tidy. It happens on the fringe and it is often not obvious at the outset. Imagine what an Ethereum pitch would have sounded like back in 2013. But this is how new ideas start. And Toronto has proven to be full of them.
Photo by Narciso Arellano on Unsplash
There are 26 cantons in Switzerland. One of the smaller cantons is Zug. It has a population of around 122,000 people and an area of 239 square kilometers. The capital of the canton is the town of Zug, which itself has a population of about 29,256 (as of December 2015) and an area of 21.61 square kilometers.
To help put that into perspective, a single municipal ward in downtown Toronto (Ward 28 - Toronto Centre-Rosedale) had a population of over 66,000 people back in 2011.
But as small as Zug may be, it is known as one of the most business friendly jurisdictions in the world. It has some of the lowest corporate taxes and the local revenue service prides itself on calling each taxpayer a “client” as opposed to a “debtor.”
As of 2010, the canton’s registry listed more than 29,000 companies, with more than 1,000 arriving and being started each year. There are about as many companies in the canton as there are people in the town of Zug.
It’s a classic example of jurisdictional arbitrage and it’s one that Zug seems determined to keep. In July 2016, the town of Zug began accepting digital currencies, such as Bitcoin, as payment for city fees.
The impetus for doing so was to help advance Zug’s position as a global center for cryptocurrency innovation. There’s a very real government supported push to make Zug into “Crypto Valley.” And startups from around the world who are working in this space are starting to take notice. To me this feels like a natural extension given the canton’s existing strengths and reputation. (More reading here and here.)
I’ve been to Zug maybe twice and, at first blush, it could easily pass for your average sleepy-yet-affluent Swiss town. But then you think about all of the money that flows through this place and you quickly understand why that modest, but very tasty, breakfast sandwich just cost you all of the CHF’s in your wallet.
Of course, if the entrepreneurs in Zug get their way, we won’t be carrying around wallets anymore. We’ll be paying with some sort of crypto varietal. And that would only strengthen this canton’s story: You don’t necessarily need to be big to be globally impactful – just put the right policies in the place.
Oh, and have a very high quality of life and an immensely beautiful natural setting. Those things help as well.
Photo by Martin Sattler on Unsplash. The above photo is actually of Morschach in Switzerland, not of Zug. I couldn’t find a royalty free image of the latter. Please forgive me for the false advertising.
Share Dialog
Share Dialog
