Westmount Gaurantee hosted a Champagne tasting event for its clients this evening. Obviously it took place over Zoom. It was a great event and I learned a few things about Champagne. As most of you will know, sparkling wine cannot be called Champagne unless it's from Champagne, France -- a region that, as of 2008, included about 76,000 acres of vineyards and 319 villages. But as I started thinking about this acreage, the developer in me couldn't help but wonder: "How was the boundary for the Champagne region established? Is it based on unique soil conditions that can't be found anywhere else in France and the world, or is this a way to artificially control the supply of Champagne and fix prices?"
As you might imagine, the answer is complicated. (See the Champagne Riots of 1910-1911.) The viticultural boundaries of Champagne were legally defined in 1927. And the entire area is compromised of five wine-producing districts. But there have been revisions to this boundary. In 2008, the production zone was increased from 319 communes to 357. (I'm sure this was highly controversial.) And since the value of land is dependent on what you can do with it, this would have had a dramatic and overnight impact on land values. Yesterday you couldn't apply a Champagne label, but today you can. According to this article from 2008, we are talking €5,000 a hectare to €1 million per hectare because of a simple boundary change. That is the value of "Champagne."

If you’re somebody who has a lot of ideas, it can be pretty easy to get overwhelmed and/or distracted by all of the possibilities. It’s also worse when you’re an optimist and you believe it can all be done. I am definitely guilty of this. It is one of my weaknesses.
We all have a finite amount of time to work with and so saying no to the stuff that isn’t core is critical. I believe I am getting better at this, but every now and then I find myself having to do some pruning. And once I do that, boy does it feel great.
Seth Godin has a fantastic blog post on this topic that I love called, No is essential. Here it is in its entirety (it’s a short post):
“If you believe that you must keep your promises, overdeliver and treat every commitment as though it’s an opportunity for a transformation, the only way you can do this is to turn down most opportunities.
No I can’t meet with you, no I can’t sell it to you at this price, no I can’t do this job justice, no I can’t come to your party, no I can’t help you. I’m sorry, but no, I can’t. Not if I want to do the very things that people value my work for.
No is the foundation that we can build our yes on.”
To drive the point home even further, let’s shift gears and talk about wine. (For all of you fellow wine drinkers.)
In viticulture, overall yield – usually measured in hectoliters per hectare of vineyard – is often seen as an important indicator of quality. The idea being that low yields produce better wines because the flavors get concentrated over fewer grapes.
Part of what drives this is the leaf to fruit ratio. Too much fruit and not enough leaves, means the grapes won’t ripen properly.
The parallel to this conversation is that leaves are much like time. There’s only so much of it. And while many of us are constantly trying to maximum yield – I know I am – there are limits to the kind and quality of grapes we can produce when we do that.
I know this in principle. And more and more, I know this in practice. I am learning to say no.
Image from Flickr
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