Create Streets recently published this review of the proposed Shoreditch Works development project in Hackney, London. And one of the interesting things they did as part of it was something they call a visual preference survey. What this means is that they showed a statistically representative sampling of over two thousand British people some before and after images so they could choose which they prefer.

Here's how they responded:

As you can see, from a visual perspective, there was/is strong support for the proposed development. At least according to these three views. This is despite the fact that the proposal is, of course, taller than what's there today. What I think this starts to show is that good design matters. People respond positively to beauty. And, that it's important to show what will happen at street level above all. This is how we all experience cities.

Visual preference surveys aren't all that common. I'm not sure I've seen one conducted for a new development. But it's a great idea and I plan to borrow it from Create Streets.

Cover photo from Shoreditch Works

Create Streets recently published this review of the proposed Shoreditch Works development project in Hackney, London. And one of the interesting things they did as part of it was something they call a visual preference survey. What this means is that they showed a statistically representative sampling of over two thousand British people some before and after images so they could choose which they prefer.

Here's how they responded:

As you can see, from a visual perspective, there was/is strong support for the proposed development. At least according to these three views. This is despite the fact that the proposal is, of course, taller than what's there today. What I think this starts to show is that good design matters. People respond positively to beauty. And, that it's important to show what will happen at street level above all. This is how we all experience cities.

Visual preference surveys aren't all that common. I'm not sure I've seen one conducted for a new development. But it's a great idea and I plan to borrow it from Create Streets.

Cover photo from Shoreditch Works