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Albert Wenger is currently in the process of writing a book called World After Capital. The book isn’t finished yet. It still exists in a crude rough draft form. But already he has made it freely available online. You’re also welcome to comment and contribute to the book as he works on it.
Why has he done it this way?
Because this format of publishing is in line with where he believes the world is heading. He believes we are headed towards a world where new forms of surplus – brought about by technological innovation – will create greater levels of freedom: economic freedom, informational freedom, and psychological freedom.
His overall thesis is that the world has been moving through a series of scarcities. As hunter and gathers, the scarcity was food. In our agricultural period, we learned how to create food surpluses (which freed up more of our time), but it then produced land scarcity. Once the industrial revolution hit we once again freed up more of our time through surpluses, but then the scarcity became centered around capital. We also started to negatively impact the environment. Today, as we clearly move away from the industrial economy towards a knowledge and information economy, Albert believes the new scarcity is attention. (I wrote a related post about a month ago.)
If you’re interested in this topic and don’t feel like diving into his book, I suggest you watch this 23 minute presentation by Albert Wenger. I watched it this morning and he talks about everything I mention above.
Here’s one of his slides that I felt was important to share:
Why it’s interesting to think about this shift is because there will inevitably be positive and negative outcomes associated with it; there will inevitably be groups who, probably because of self-interest, would rather cling to the past; and because there are pressing global issues that we need to be focusing our attention on – issues such as climate change.
I can’t help but wonder about all the ways this shift could reverberate through the economy and our cities. Earlier this week I wrote a post about architecture as a tool for capital. But with our current fixation on “starchitecture”, one could argue that we have already transformed architecture into a new tool – a tool for grabbing attention. If you believe that attention is the new scarcity, then this makes perfect sense.
Since I’ve talked a lot before about the profession of architecture and the future of it, I thought I would share this recent interview with Mark Wigley from Surface Magazine (May 2014). Since 2004, Wigley was the Dean of Columbia University’s Graduate School of Architecture, Planning and Preservation. But he’s now stepping down and this was his exit interview.
The first question he was asked was:
What are the most compelling reasons for someone to become an architect now?
I actually think that there’s never a compelling reason to be an architect. The decision is irrational, and that irrationality is an enormous and precious asset. Architecture is full of romantics who think that even relatively small changes to the built environment create the aspiration for a better society. It sounds hokey, but there is in every architect the thought that things could be better. This is a kind of professional optimism. And that leads to an expertise in entering situations in which the dynamics are unclear. Architects are only ever called into a situation when it’s impossible. If it’s possible, you invite somebody with a toolbox who can give answers. You call the architect in when it’s not clear what the question even is.
The line I really like is the one I highlighted in bold above: “…there is in every architect the thought that things could be better.”
Wigley is talking about it in a kind of romantic and idealistic way, but I don’t think it necessarily needs to be that way. The optimistic belief that things could be better, that things could be improved, is a powerful notion. In my view, it’s what drives entrepreneurship and that happens to be our most powerful economic engine.
I actually think there are a number of parallels between architecture and entrepreneurship. In school, architects are indeed taught to enter into situations where “the dynamics are unclear.” It’s about taking an idea, developing it, and trying to figure out what it could become.
Then, once you’ve poured your heart and soul into that idea, you get up in front of everyone and you pitch it. It’s your job to convince everyone that, yes, the way you’ve developed your idea is in fact the right way. Sometimes you get shot down. And other times you don’t. But you just have to take the risk.
Click here to download the full PDF of Mark Wigley’s interview.
Albert Wenger is currently in the process of writing a book called World After Capital. The book isn’t finished yet. It still exists in a crude rough draft form. But already he has made it freely available online. You’re also welcome to comment and contribute to the book as he works on it.
Why has he done it this way?
Because this format of publishing is in line with where he believes the world is heading. He believes we are headed towards a world where new forms of surplus – brought about by technological innovation – will create greater levels of freedom: economic freedom, informational freedom, and psychological freedom.
His overall thesis is that the world has been moving through a series of scarcities. As hunter and gathers, the scarcity was food. In our agricultural period, we learned how to create food surpluses (which freed up more of our time), but it then produced land scarcity. Once the industrial revolution hit we once again freed up more of our time through surpluses, but then the scarcity became centered around capital. We also started to negatively impact the environment. Today, as we clearly move away from the industrial economy towards a knowledge and information economy, Albert believes the new scarcity is attention. (I wrote a related post about a month ago.)
If you’re interested in this topic and don’t feel like diving into his book, I suggest you watch this 23 minute presentation by Albert Wenger. I watched it this morning and he talks about everything I mention above.
Here’s one of his slides that I felt was important to share:
Why it’s interesting to think about this shift is because there will inevitably be positive and negative outcomes associated with it; there will inevitably be groups who, probably because of self-interest, would rather cling to the past; and because there are pressing global issues that we need to be focusing our attention on – issues such as climate change.
I can’t help but wonder about all the ways this shift could reverberate through the economy and our cities. Earlier this week I wrote a post about architecture as a tool for capital. But with our current fixation on “starchitecture”, one could argue that we have already transformed architecture into a new tool – a tool for grabbing attention. If you believe that attention is the new scarcity, then this makes perfect sense.
Since I’ve talked a lot before about the profession of architecture and the future of it, I thought I would share this recent interview with Mark Wigley from Surface Magazine (May 2014). Since 2004, Wigley was the Dean of Columbia University’s Graduate School of Architecture, Planning and Preservation. But he’s now stepping down and this was his exit interview.
The first question he was asked was:
What are the most compelling reasons for someone to become an architect now?
I actually think that there’s never a compelling reason to be an architect. The decision is irrational, and that irrationality is an enormous and precious asset. Architecture is full of romantics who think that even relatively small changes to the built environment create the aspiration for a better society. It sounds hokey, but there is in every architect the thought that things could be better. This is a kind of professional optimism. And that leads to an expertise in entering situations in which the dynamics are unclear. Architects are only ever called into a situation when it’s impossible. If it’s possible, you invite somebody with a toolbox who can give answers. You call the architect in when it’s not clear what the question even is.
The line I really like is the one I highlighted in bold above: “…there is in every architect the thought that things could be better.”
Wigley is talking about it in a kind of romantic and idealistic way, but I don’t think it necessarily needs to be that way. The optimistic belief that things could be better, that things could be improved, is a powerful notion. In my view, it’s what drives entrepreneurship and that happens to be our most powerful economic engine.
I actually think there are a number of parallels between architecture and entrepreneurship. In school, architects are indeed taught to enter into situations where “the dynamics are unclear.” It’s about taking an idea, developing it, and trying to figure out what it could become.
Then, once you’ve poured your heart and soul into that idea, you get up in front of everyone and you pitch it. It’s your job to convince everyone that, yes, the way you’ve developed your idea is in fact the right way. Sometimes you get shot down. And other times you don’t. But you just have to take the risk.
Click here to download the full PDF of Mark Wigley’s interview.
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