Tomorrow is opening day for the 2025 Sundance Film Festival in Park City and Salt Lake City. This year it takes place from January 23 to February 2. For those of you who maybe aren't familiar, Sundance is the largest independent film festival in the US. In 2023, it had 423,234 combined in-person and online viewers, and, last year, it saw 72,840 in-person attendees (in a city with just over 8,000 people). So even though there's an online component, it's still very much an IRL experience.
If any of you have been before, you'll know that it's an awesome time to be in Park City. I have vivid memories of singing Phil Collins in a karaoke Uber. The bars and restaurants are also packed and the sidewalks are overflowing with people. So much so that, this year, Main Street is going to be converted to pedestrian only, which I understand is a first. The urbanist in me was obviously happy to hear this, and I now look forward to seeing it play out on the socials.
If any of you are interested in attending, Parkview Mountain House still has some dates available during the festival. Here's the link.
Cover photo by Kirby Taylor on Unsplash
I was speaking with our lawyer in Park City this week, and he commented to me that he wouldn't be going into the office next week because Old Town would be too hectic with the Sundance Film Festival going on. His office is right on Main Street.
When small mountain towns host major international events, there are going to be spillover effects. This is true of Sundance in Park City (population ~8,500) and it is true of the World Economic Forum, which was hosted in Davos (population ~10,000) this past week.
Perhaps the most obvious impact is that people can rent out their homes for large sums of money. And so lots of people both do that and try to profit maximize while doing it. Here are some anecdotes from Davos (via NZZ):
Ten days before the WEF, there are still 25 listings on the Airbnb internet platform. The prices here range from 8,000 to 56,000 Swiss francs. The son of an apartment owner says that his family receives 12,000 francs a week for their three-room apartment, which is quite close to the convention center. However, he says he assumes that they could achieve significantly more. The family rents out the apartment through an intermediary.
Another interesting impact in Davos happens on the retail side (also via NZZ):
According to expert Robert Weinert, the average rent per square meter of retail space in Davos is 248 Swiss francs. A businessperson renting a storefront of 80 square meters must therefore pay almost 20,000 francs in rent per year. However, if that business vacates the store during the WEF, it can earn 60,000 francs – three times the annual rent for the facilities.
What this means is that some retail spaces remain vacant all year, just so that they can be available for when the WEF arrives and people need temporary commercial spaces. And why wouldn't this be the case: 20,000 francs for the year or 60,000 francs for a week. If I'm the landlord, I'll take the additional 40,000 francs and not think about the property for the rest of the year.
Of course, if you're trying to create a vibrant community with things, like, occupied retail spaces, then this isn't ideal.
Tomorrow is opening day for the 2025 Sundance Film Festival in Park City and Salt Lake City. This year it takes place from January 23 to February 2. For those of you who maybe aren't familiar, Sundance is the largest independent film festival in the US. In 2023, it had 423,234 combined in-person and online viewers, and, last year, it saw 72,840 in-person attendees (in a city with just over 8,000 people). So even though there's an online component, it's still very much an IRL experience.
If any of you have been before, you'll know that it's an awesome time to be in Park City. I have vivid memories of singing Phil Collins in a karaoke Uber. The bars and restaurants are also packed and the sidewalks are overflowing with people. So much so that, this year, Main Street is going to be converted to pedestrian only, which I understand is a first. The urbanist in me was obviously happy to hear this, and I now look forward to seeing it play out on the socials.
If any of you are interested in attending, Parkview Mountain House still has some dates available during the festival. Here's the link.
Cover photo by Kirby Taylor on Unsplash
I was speaking with our lawyer in Park City this week, and he commented to me that he wouldn't be going into the office next week because Old Town would be too hectic with the Sundance Film Festival going on. His office is right on Main Street.
When small mountain towns host major international events, there are going to be spillover effects. This is true of Sundance in Park City (population ~8,500) and it is true of the World Economic Forum, which was hosted in Davos (population ~10,000) this past week.
Perhaps the most obvious impact is that people can rent out their homes for large sums of money. And so lots of people both do that and try to profit maximize while doing it. Here are some anecdotes from Davos (via NZZ):
Ten days before the WEF, there are still 25 listings on the Airbnb internet platform. The prices here range from 8,000 to 56,000 Swiss francs. The son of an apartment owner says that his family receives 12,000 francs a week for their three-room apartment, which is quite close to the convention center. However, he says he assumes that they could achieve significantly more. The family rents out the apartment through an intermediary.
Another interesting impact in Davos happens on the retail side (also via NZZ):
According to expert Robert Weinert, the average rent per square meter of retail space in Davos is 248 Swiss francs. A businessperson renting a storefront of 80 square meters must therefore pay almost 20,000 francs in rent per year. However, if that business vacates the store during the WEF, it can earn 60,000 francs – three times the annual rent for the facilities.
What this means is that some retail spaces remain vacant all year, just so that they can be available for when the WEF arrives and people need temporary commercial spaces. And why wouldn't this be the case: 20,000 francs for the year or 60,000 francs for a week. If I'm the landlord, I'll take the additional 40,000 francs and not think about the property for the rest of the year.
Of course, if you're trying to create a vibrant community with things, like, occupied retail spaces, then this isn't ideal.
We spent his morning meeting with prospective property managers for Parkview Mountain House. Here’s what we learned about the short-term rental market in Park City, Utah:
Property management fees generally range from 20-35% of revenue (these are turnkey solutions)
Airbnb is somewhere around 80% of the market here; though it does tend to skew toward slightly smaller rentals, whereas VRBO skews larger
Sundance Film Festival and New Year’s Eve are the two busiest times in Park City (demand greatly exceeds the available vacation rentals — 120%?)
Many Sundance guests tends to be people on expenses accounts: not price sensitive, but apparently very demanding
Winter is obviously peak demand because of snowboarding and skiing, but demand is still strong in the summer because of cycling, hiking, golfing, fishing, etc.
The two slowest times are spring (mud season) and fall
Many PMs will track booking lead times, which is the period of time between booking and check-in
This past winter season, demand was strong but average lead times were way down — meaning people were booking last minute and responding to snowstorms
During heavy snowfall seasons, like the one Utah had this past winter, you’ll likely need to budget for roof snow clearing (a few thousand for the season)
Heated driveways are a very good idea in the mountains
The most popular / most searched amenity is by far a hot tub; servicing one will run you about $125 per month
I always find it fascinating to dig in and learn about a new industry and/or market. And that’s exactly what we did this morning.
We spent his morning meeting with prospective property managers for Parkview Mountain House. Here’s what we learned about the short-term rental market in Park City, Utah:
Property management fees generally range from 20-35% of revenue (these are turnkey solutions)
Airbnb is somewhere around 80% of the market here; though it does tend to skew toward slightly smaller rentals, whereas VRBO skews larger
Sundance Film Festival and New Year’s Eve are the two busiest times in Park City (demand greatly exceeds the available vacation rentals — 120%?)
Many Sundance guests tends to be people on expenses accounts: not price sensitive, but apparently very demanding
Winter is obviously peak demand because of snowboarding and skiing, but demand is still strong in the summer because of cycling, hiking, golfing, fishing, etc.
The two slowest times are spring (mud season) and fall
Many PMs will track booking lead times, which is the period of time between booking and check-in
This past winter season, demand was strong but average lead times were way down — meaning people were booking last minute and responding to snowstorms
During heavy snowfall seasons, like the one Utah had this past winter, you’ll likely need to budget for roof snow clearing (a few thousand for the season)
Heated driveways are a very good idea in the mountains
The most popular / most searched amenity is by far a hot tub; servicing one will run you about $125 per month
I always find it fascinating to dig in and learn about a new industry and/or market. And that’s exactly what we did this morning.
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