At this time of year, I am always amazed by the number of mass emails that I receive from unknown people and companies. They have my email address, clearly, and yet I only receive one email a year from them – a happy holidays email. I am not opposed to holiday cheer. I love Christmas. But if you’re looking to build any sort of meaningful rapport with an audience, my sense is that you ought to send more than one email a year.

In other news, the Economist published an article this past week talking about how Toronto is attracting disaffected (Indian) tech workers from the US and, more particularly, Silicon Valley. It is largely a story of immigration and diversity. But at the end of it, the Economist also reports that some people are now calling Toronto, Maple Valley. Toronto immediately reacted to this moniker – negatively.

Nobody refers to Toronto as Maple Valley. And these sorts of names are stupid. In the 1990s, the Flatiron District in Manhattan started being called Silicon Alley (at least by some). That name was also stupid. New York is New York. And Toronto is Toronto. If you’re going to assign a nickname, it should not be derivative. And in the case of Toronto, you probably also want to avoid kitschy Canadian stereotypes.

I’m reading a great book right now called Tech and the City. I’m only 31% of the way through it (according to my Kindle app), but already it’s been an interesting read. It’s about the making and rise of New York City as a technology and startup hub – which, is fairly recent phenomenon. There aren’t too many cases where New York plays second or third city, but tech is one of those instances. Silicon Valley dominates.

The book talks about the deliberate efforts that were made, by the Bloomberg administration as well by many others, to diversify New York’s economy away from financial services and towards technology, startups, and entrepreneurship. It gives you all the backstory about the rise of Silicon Alley in the 90s, its subsequent crash in the dot com era, and all the players involved. And yes the reference to Sex and the City is both on purpose and explicit throughout the book.

But at a time where cities all around the world are trying to replicate the success of Silicon Valley, the takeaways from this book are perhaps universally applicable. It certainly got me wondering if, here in Toronto, we’re doing enough to prepare our city to dominate in the 21st century.

Image: Stephen Wilkes