I'm not actually sure what the official name is for this kind of bag. Is it a shopping cart, shopping trolley or something else? The answer likely depends on where you are. Whatever it is, the September issue of Monocle has a feature on Spanish shopping trolley maker Rolser.

And for it, they photographed a bunch of cool urbanites with their trolleys, and then asked them: What's in your Rolser? See above photo. Supposedly, or at least according to the company, about 63% of Spanish households have a Rolser in their house.

This is interesting. Because in my part of the world, the percentage would be low. In fact, there are stigmas around them. Many people associate grocery carts with elderly people and sometimes with people who can't afford a car. But that's the wrong way to think about this bag.

It's actually a built environment association. The correct framing is: Are you urban enough to be able to use one? Because they're very common throughout Europe. Here, for example, is Paris, where they're called a chariot de courses or a sac à roulettes.

All of this has me thinking two things. One, our household is overdue for one. And two, this is an opportunity. These are utilitarian and often stigmatized objects that could very easily be reframed into a lifestyle design object for urban cities around the world. (Though, to be fair, the Rolser pictured above looks pretty good.)

The only prerequisite is a walkable urban environment. Maybe it's time that Globizen gets into the city roller business. Or maybe one of you can just run with this idea and then I can buy one.

Photo: Monocle

I'm not actually sure what the official name is for this kind of bag. Is it a shopping cart, shopping trolley or something else? The answer likely depends on where you are. Whatever it is, the September issue of Monocle has a feature on Spanish shopping trolley maker Rolser.

And for it, they photographed a bunch of cool urbanites with their trolleys, and then asked them: What's in your Rolser? See above photo. Supposedly, or at least according to the company, about 63% of Spanish households have a Rolser in their house.

This is interesting. Because in my part of the world, the percentage would be low. In fact, there are stigmas around them. Many people associate grocery carts with elderly people and sometimes with people who can't afford a car. But that's the wrong way to think about this bag.

It's actually a built environment association. The correct framing is: Are you urban enough to be able to use one? Because they're very common throughout Europe. Here, for example, is Paris, where they're called a chariot de courses or a sac à roulettes.

All of this has me thinking two things. One, our household is overdue for one. And two, this is an opportunity. These are utilitarian and often stigmatized objects that could very easily be reframed into a lifestyle design object for urban cities around the world. (Though, to be fair, the Rolser pictured above looks pretty good.)

The only prerequisite is a walkable urban environment. Maybe it's time that Globizen gets into the city roller business. Or maybe one of you can just run with this idea and then I can buy one.

Photo: Monocle

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