According to Amazon's recent annual 10-K filing, the company leased and owned (most of their space is leased) about 288,419,000 square feet of space around the world at the end of 2018. Of this number, about 80% is used for "fulfillment, data centers, and other." Amazon doesn't break out this line item any further, but GeekWire reckons that a good 3/4 of their real estate is dedicated to their fulfillment warehouses.
Here's the full summary of their facilities (from the 10-K filing):

Given that fulfillment is such a large share of their properties, I am most interested in understanding the geography of their warehouses and how that impacts their core value proposition, which is largely all about convenience.
In April 2017, Jean-François Houde (of Cornell), Peter Newberry (of Penn State), and Katja Seim (of UPenn) published a paper on this very topic called, "Economies of Density in E-Commerce: A Study of Amazon’s Fulfillment Center Network." There's also this Knowledge@Wharton podcast on the paper if you're looking for a quicker listen or read.
In the early days of online retail, the decision of where to warehouse had meaningful tax implications. Because (in most cases in the US?) you only had to collect sales tax if you had a physical presence in the same location as your purchasers.
As that changed, it then made more sense to create a broader distribution network and minimize the distance between fulfillment center and purchaser. By 2016, Bloomberg estimated that nearly 78 million Americans lived in a zip code where Amazon offered free same-dame delivery. That number has obviously increased since.
And in the paper "Economies of Density", they discovered the following cost savings as a result of Amazon's growing fulfillment network:
We find that Amazon saves between $0.17 and $0.47 for every 100-mile reduction in the distance of shipping goods worth $30. In the context of its distribution network expansion, this estimate implies that Amazon has reduced its total shipping cost by over 50% and increased its profit margin by between 5 and 14% since 2006. Separately, we demonstrate that prices on Amazon have fallen by approximately 40% over the same period, suggesting that a significant share of the cost savings have been passed on to consumers.
The interesting question for real estate people and city builders -- which is brought up in the Knowledge@Wharton podcast but is difficult to answer -- is whether there are diminishing returns to this "economies of density" phenomenon. In other words, how dense does Amazon's fulfillment network want to be?

8 years ago the Amsterdam-based bicycle company VanMoof started shipping bicycles to its customers. And since that time, they struggled to find a quality shipping partner that wouldn’t damage the bikes in transit.
They tried every varietal of shipping company, but the problem persisted. And since their goal was and is to sell 90% of their bikes online by 2020, they knew that they needed to solve this problem.
So here’s what they did. This is a great story.
They noticed that their bicycle boxes were about the same size as a large flatscreen TV. And since flatscreen TVs seem to always arrive in perfect condition, they decided to print a TV (along with an image of their bicycle) on the box.
Here’s what that looks like (via QZ):

According to Amazon's recent annual 10-K filing, the company leased and owned (most of their space is leased) about 288,419,000 square feet of space around the world at the end of 2018. Of this number, about 80% is used for "fulfillment, data centers, and other." Amazon doesn't break out this line item any further, but GeekWire reckons that a good 3/4 of their real estate is dedicated to their fulfillment warehouses.
Here's the full summary of their facilities (from the 10-K filing):

Given that fulfillment is such a large share of their properties, I am most interested in understanding the geography of their warehouses and how that impacts their core value proposition, which is largely all about convenience.
In April 2017, Jean-François Houde (of Cornell), Peter Newberry (of Penn State), and Katja Seim (of UPenn) published a paper on this very topic called, "Economies of Density in E-Commerce: A Study of Amazon’s Fulfillment Center Network." There's also this Knowledge@Wharton podcast on the paper if you're looking for a quicker listen or read.
In the early days of online retail, the decision of where to warehouse had meaningful tax implications. Because (in most cases in the US?) you only had to collect sales tax if you had a physical presence in the same location as your purchasers.
As that changed, it then made more sense to create a broader distribution network and minimize the distance between fulfillment center and purchaser. By 2016, Bloomberg estimated that nearly 78 million Americans lived in a zip code where Amazon offered free same-dame delivery. That number has obviously increased since.
And in the paper "Economies of Density", they discovered the following cost savings as a result of Amazon's growing fulfillment network:
We find that Amazon saves between $0.17 and $0.47 for every 100-mile reduction in the distance of shipping goods worth $30. In the context of its distribution network expansion, this estimate implies that Amazon has reduced its total shipping cost by over 50% and increased its profit margin by between 5 and 14% since 2006. Separately, we demonstrate that prices on Amazon have fallen by approximately 40% over the same period, suggesting that a significant share of the cost savings have been passed on to consumers.
The interesting question for real estate people and city builders -- which is brought up in the Knowledge@Wharton podcast but is difficult to answer -- is whether there are diminishing returns to this "economies of density" phenomenon. In other words, how dense does Amazon's fulfillment network want to be?

8 years ago the Amsterdam-based bicycle company VanMoof started shipping bicycles to its customers. And since that time, they struggled to find a quality shipping partner that wouldn’t damage the bikes in transit.
They tried every varietal of shipping company, but the problem persisted. And since their goal was and is to sell 90% of their bikes online by 2020, they knew that they needed to solve this problem.
So here’s what they did. This is a great story.
They noticed that their bicycle boxes were about the same size as a large flatscreen TV. And since flatscreen TVs seem to always arrive in perfect condition, they decided to print a TV (along with an image of their bicycle) on the box.
Here’s what that looks like (via QZ):

Last week I had something delivered from Amazon almost every single day. They weren’t necessarily big things though. One day it was a new corn broom for the patio. Another day it was a small set of hooks that I wanted to hang some lights. And the list goes on.
This is what Amazon wants us to do. Order every little thing, instantly, as soon as you think about it. And it’s magically convenient.
Developers and architects are of course thinking about the implications of this shifting shopping habit on new residential developments. Usually it comes in the form of a large “Amazon room” and/or a parcel locker system.
I recently measured the package room in my building (geeky, I know). It’s about 10′ x 6′ and it sometimes isn’t enough for the volume of daily packages generated by ~360 units.
The other thing that happened last week is that my concierge said to me: “Brandon, we have become a full fledge post office with the amount of packages that come through here every day.” Every evening there’s a lineup of people waiting to collect their packages.
That immediately signaled to me that simply providing a larger room probably isn’t enough. This trend is only going to continue. How could we better design and optimize for this shift?
I am sure that there many companies working on this problem. Hopefully they will surface in the comments and in my inbox following this post.
Photo by Maarten van den Heuvel on Unsplash
The result? They immediately saw a 70-80% drop in shipping damages. That’s all it took. I love that.
Since I know that a lot of you are cyclists, I thought you might appreciate this little hack. Their bikes are also quite stylish and reasonably priced if you happen to be in the market. (I am waiting to hear back on whether they ship to Canada.)
Last week I had something delivered from Amazon almost every single day. They weren’t necessarily big things though. One day it was a new corn broom for the patio. Another day it was a small set of hooks that I wanted to hang some lights. And the list goes on.
This is what Amazon wants us to do. Order every little thing, instantly, as soon as you think about it. And it’s magically convenient.
Developers and architects are of course thinking about the implications of this shifting shopping habit on new residential developments. Usually it comes in the form of a large “Amazon room” and/or a parcel locker system.
I recently measured the package room in my building (geeky, I know). It’s about 10′ x 6′ and it sometimes isn’t enough for the volume of daily packages generated by ~360 units.
The other thing that happened last week is that my concierge said to me: “Brandon, we have become a full fledge post office with the amount of packages that come through here every day.” Every evening there’s a lineup of people waiting to collect their packages.
That immediately signaled to me that simply providing a larger room probably isn’t enough. This trend is only going to continue. How could we better design and optimize for this shift?
I am sure that there many companies working on this problem. Hopefully they will surface in the comments and in my inbox following this post.
Photo by Maarten van den Heuvel on Unsplash
The result? They immediately saw a 70-80% drop in shipping damages. That’s all it took. I love that.
Since I know that a lot of you are cyclists, I thought you might appreciate this little hack. Their bikes are also quite stylish and reasonably priced if you happen to be in the market. (I am waiting to hear back on whether they ship to Canada.)
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