Designing your platform so that your producers can bring along consumers is a great strategy for seeding a platform while concentrating on only one side of the market.

Chicken and Egg Problem of Two-Sided Markets and Platforms: Getting Producers to bring in the Consumers

Designing your platform so that your producers can bring along consumers is a great strategy for seeding a platform while concentrating on only one side of the market.

Chicken and Egg Problem of Two-Sided Markets and Platforms: Getting Producers to bring in the Consumers