One of the most interesting talks that I attended while I was in graduate school at Penn was by John Maeda.
John operates at the intersection of design, technology, and business, and I find his work fascinating. He’s probably best described as a graphic designer, visual artist, computer scientist, academic, and author. And when I heard him speak in 2008, he was also President of the Rhode Island School of Design.
More recently though, John has entered the world of venture capital by becoming a “Design Partner” at Kleiner Perkins Caufield & Byers (KPCB) in Silicon Valley. But what’s really interesting about this move is that when he joined KPCB in January 2014, he was the first designer to arrive on Silicon Valley’s legendary Sand Hill Road. No other VC firm had a designer in-house.
And that’s because design hasn’t, at least historically, been considered that important. In fact, in some cases it was seen as being detrimental. Brian Chesky – cofounder of Airbnb – has gone on record saying that when they were first starting out, Silicon Valley didn’t think that a bunch of designers from RISD could build and run a company. Boy were they wrong.
So that’s changing. As of this month (March 2015), there are now 6 other designers on Sand Hill Road. The venture capital community has seemingly woken up to the value of great design.
John Maeda has branded this shift, #DesignInTech. And he recently gave a presentation on the topic at SXSW. It’s a great read, particularly if you’re somebody who cares about design. Click here if you can’t see it below.
//www.slideshare.net/fullscreen/kleinerperkins/design-in-tech-report-2015
Design in Tech Report 2015 from Kleiner Perkins Caufield & Byers
Most of you have probably heard of the STEM subjects. STEM stands for Science, Technology, Engineering, and Mathematics. These academic fields have been the focus of many federal governments around the world as they have been seen as the key to driving innovation.
But what you may not have heard of is something called STEAM. I hadn’t heard about it until this morning. STEAM is an initiative being led by the Rhode Island School of Design to integrate art and design into national agendas pertaining to STEM. STEM + Art = STEAM.
Here’s a snippet from RISD:
The goal is to foster the true innovation that comes with combining the mind of a scientist or technologist with that of an artist or designer. RISD offers endless examples of how art and design education teaches the flexible thinking, risk-taking and creative problem solving needed to solve today’s most complex and pressing challenges – from healthcare to urban revitalization to global warming.
I couldn’t agree more with this initiative. As somebody who thought a lot about how to combine design and technology in my own career, I believe that there are huge benefits to a multidisciplinary approach to problem solving and innovation. In fact, it’s one of the reasons I decided to go to Rotman for my MBA (see Business Design).
So if you feel the same way, I would encourage you to add yourself and/or your company to the “STEM to STEAM map” that RISD has created. Click here to do that.