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Brandon Donnelly

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resilient-demand(1)
April 20, 2024

Investors vs. end users

Over the years, we have spoken a lot about the role that investors play in Toronto's pre-construction condominium market. In the media, they are often spoken about pejoratively. They are seen as being a well-capitalized group that outbids end-users for a limited supply of new housing.

But on the other hand, we know that (1) they have been a major contributor to new rental housing in this city (they filled the gap after we decided in the 1970s that we didn't like purpose-built rentals) and that (2) they play an important function in getting new housing financed.

For better or for worse, we know that, without an investor market, there would have been far fewer new homes constructed over the last cycle. Pre-sales are generally always a prerequisite for a construction loan. And the fastest, and therefore safest, way to get pre-sales is/was to target investors.

But the world has changed since then. Investor demand has diminished. So much so that you could argue that the opposite is now true.

I was speaking to my friend Christopher Bibby this morning and he reminded me that end-users, who are passionate about specific projects and neighborhoods, are the more resilient demand base during a downturn. Because if you need a place to live, you need a place to live.

Perhaps it's no coincidence that every single sale that we have had at Junction House this year has been to an end-user who moved in.

Brandon Donnelly

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Brandon Donnelly

Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.

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