Every year my friends at Urban Capital publish an annual magazine called Site. And every year it contains some great articles about the real estate development industry across Canada. (Some of you may also remember that I've written a few articles for it in previous years.)
Well this year's issue is out and there are a few featured articles that I'd like to draw your attention to:
What happens when 175 (mostly) women get together to design a condominium? Link
How (not) to build a public park Link
Why have Toronto condos become so %@$#$! expensive? Link
This last one is a topic that we have talked about many times before on the blog. But here, UC has provided a quantitative comparison between a project they did in 2005 and a project that they're doing today in 2020. Here's what they found:
Average condo prices in the City of Toronto are up about 150%. But...
Land costs are up 160%.
Soft costs are up 118%.
Construction and related costs are up 91%.
Financing costs are up 93%.
Government fees, charges, and taxes are up 413%.
And development charges (a subset of the above) are up 3,244%!
At the same time, the profit margin over costs is down about 45%.
(As a point of comparison, CPI only increased by about 26.5% during this same time period.)
The point here is that condos are so %@$#$! expensive largely because of cost-plus pricing. Government fee increases are also outpacing every other cost bucket.
If you're developing new housing in Toronto, you have no choice but to accept these rising costs. You have to pay development charges and you have to pay them when you're told, even if that means swallowing some new massive increase.
So by necessity, end prices get continually pushed as a way to try and absorb these costs. You figure out what your costs are going to be and then you price accordingly. But of course, you also have to ask yourself: Can people actually afford this kind of pricing and can this neighborhood support it?
Sometimes the answer is yes, which is why development continues. But sometimes the answer is no. In this case, the next step is simple: you don't build.
My good friend Taya Cook (of Urban Capital) and her development partner Sherry Larjani were featured in the New York Times today as a result of their Reina project and their remarkable efforts to gender balance the male-dominated commercial real estate industry. I am thrilled that their work is getting the attention that it deserves.
Here's an excerpt:
That’s because, despite progress in many other professional realms, women remain severely underrepresented in real estate development and investment, particularly in senior roles.
Women held just 4 percent of senior investment roles at major real estate firms, according to a widely circulated 2011 study, and their numbers have improved only “marginally” since, said the study’s author, Nori Gerardo Lietz, who is a senior lecturer at Harvard Business School and a longtime real estate investor.
Ms. Lietz reviewed the senior ranks of 82 major real estate investment firms for the study, as well as many more private equity and venture capital firms, and found that women were noticeably absent from the most highly paid, “touch the money” jobs.
For the full article, click here. And for more on Reina Condos, click here.
Real estate development has historically been, and unfortunately still is, a male dominated business. (The story of Florence Casler is, however, a great outlier.) If you want some empirical evidence for this, pay attention to the length of the line for the men's bathroom the next time you're at a real estate conference or event.
This needs to change. Which is why my good friend Taya Cook (of Urban Capital) has just announced, in partnership with Sherry Larjani (of Spotlight Development), the first all-female development project in Canada. It's called Reina and it's planned for a vacant site at 689 The Queensway, Toronto. Here is an excerpt from a recent RENX article:
“We’re embarking on this project to create more visibility for women in real estate development, and to inspire younger women to see career possibilities,” said Cook, the director of development at Urban Capital, in a release announcing the project. “It’s a huge industry and a massive economic driver for the region. For some reason it has been seriously lagging behind in gender equity.”
Two things are probably important to mention about the team and project.
Firstly, the women developing Reina are all leaders and key decision makers. This is important for the project's broader mission, but also because it will likely remove male biases from the design process. Everything from architecture to construction will be led by women and will incorporate a "female perspective." Secondly -- and this just makes the narrative even better -- the site used to house a strip club.
Congratulations Taya, Sherry, and the rest of the project team on a terrific development and initiative: "Condominiums designed by women. Developed by women. Built for everyone." Follow Reina on Instagram, here.
Image: Reina Condos