Earlier this month, Resonance Consultancy published its 2024 World's Best Cities ranking. Or, in their words: its definitive power ranking of the 100 global cities that it believes are shaping tomorrow.
These are always fun to flip through, which is I guess why people do them and why people look at them; but I do think it's important to look at the underlying methodologies. Otherwise, what does "world's best" even really mean?
In this case, they're looking at global cities through the lens of three key categories: livability, lovability, and prosperity. More specifically though, the report looks at factors that are demonstrated to have moderate to strong correlations with attracting talent, visitors, and/or businesses.
This makes it distinct from rankings that are more focused on things like livability. Because according to Resonance, factors such as commute times, crime, and housing affordability don't tend to correlate strongly (at least in the short-term) with a city's ability to attract talent, tourism, and investment.
While this may seem a bit counterintuitive, it does also make sense. People don't move to London because they're looking for affordable housing and a reasonable commute. They move to London because they want to be in the center of the world.
And yes, London tops their power ranking:
The top of this ranking isn't all that surprising. It's the usual suspects. But I continue to be impressed by how quickly Dubai has transformed itself into a top global city. Also impressive is how Dublin punches above its weight of just over 500,000 people.
I am medium surprised to see Hong Kong nowhere on this first page (there are another 65 cities not shown here). It usually features as a top global city. But presumably this is the result of Beijing meddling. People are looking elsewhere -- like Singapore.
For the full list of cities and to download a copy of the report, click here.
Resonance Consultancy – they do brands and strategies for places and products – has just released a new report called: World’s Best City Brands – A Global Ranking of Place Equity.
With all of these sorts of rankings, it really depends on the research methodology being used and the rigor in which it is being applied. In this case, they evaluated each city based on “six pillars of equity”:
Place: Perceived quality of a city’s natural and built environment
Product: A city’s key institutions, attraction and infrastructure
Programming: The arts, culture and entertainment in a city
People: Immigration and diversity of a city
Prosperity: Employment, GDP per capita entertainment in a city and corporate head offices
Promotion: Quantity of articles, references of a city and recommendations online
What’s perhaps unique about this study is that it combines measurable statistics with “visitor perception metrics” – data that they mined from social media. Here’s an excerpt from the methodology page:
“Our team became interested in the way visitors and citizens themselves influence the identity and perception of cities. Increasingly, they do it through their evaluation of experiences on social media and via the comments, images and reviews they share with family, friends and people around the world. These opinions and attitudes, much more than traditional marketing, influence the way people perceive places today.”
This is a fascinating shift for city brands and is something that we have discussed before on this blog. All of us are now involved in telling the story of the places in which we live and visit.
The entire report is well done and worth a read. It’s also a free download (you’ll need to enter your contact info). But below are the top 10 world’s best city brands. Not really any surprises for me. What about for you?