We spent his morning meeting with prospective property managers for Parkview Mountain House. Here’s what we learned about the short-term rental market in Park City, Utah:
Property management fees generally range from 20-35% of revenue (these are turnkey solutions)
Airbnb is somewhere around 80% of the market here; though it does tend to skew toward slightly smaller rentals, whereas VRBO skews larger
Sundance Film Festival and New Year’s Eve are the two busiest times in Park City (demand greatly exceeds the available vacation rentals — 120%?)
Many Sundance guests tends to be people on expenses accounts: not price sensitive, but apparently very demanding
Winter is obviously peak demand because of snowboarding and skiing, but demand is still strong in the summer because of cycling, hiking, golfing, fishing, etc.
The two slowest times are spring (mud season) and fall
Many PMs will track booking lead times, which is the period of time between booking and check-in
This past winter season, demand was strong but average lead times were way down — meaning people were booking last minute and responding to snowstorms
During heavy snowfall seasons, like the one Utah had this past winter, you’ll likely need to budget for roof snow clearing (a few thousand for the season)
Heated driveways are a very good idea in the mountains
The most popular / most searched amenity is by far a hot tub; servicing one will run you about $125 per month
I always find it fascinating to dig in and learn about a new industry and/or market. And that’s exactly what we did this morning.