Resonance Consultancy – they do brands and strategies for places and products – has just released a new report called:
World’s Best City Brands – A Global Ranking of Place Equity.
With all of these sorts of rankings, it really depends on the research methodology being used and the rigor in which it is being applied. In this case, they evaluated each city based on “six pillars of equity”:
Place: Perceived quality of a city’s natural and built environment
Product: A city’s key institutions, attraction and infrastructure
Programming: The arts, culture and entertainment in a city
People: Immigration and diversity of a city
Prosperity: Employment, GDP per capita entertainment in a city and corporate head offices
Promotion: Quantity of articles, references of a city and recommendations online
What’s perhaps unique about this study is that it combines measurable statistics with “visitor perception metrics” – data that they mined from social media. Here’s an excerpt from the methodology page:
“Our team became interested in the way visitors and citizens themselves influence the identity and perception of cities. Increasingly, they do it through their evaluation of experiences on social media and via the comments, images and reviews they share with family, friends and people around the world. These opinions and attitudes, much more than traditional marketing, influence the way people perceive places today.”
This is a fascinating shift for city brands and is something that we have discussed before on this blog. All of us are now involved in telling the story of the places in which we live and visit.
The entire report is well done and worth a read. It’s also a free download (you’ll need to enter your contact info). But below are the top 10 world’s best city brands. Not really any surprises for me. What about for you?
World’s Best City Brands – A Global Ranking of Place Equity.
With all of these sorts of rankings, it really depends on the research methodology being used and the rigor in which it is being applied. In this case, they evaluated each city based on “six pillars of equity”:
Place: Perceived quality of a city’s natural and built environment
Product: A city’s key institutions, attraction and infrastructure
Programming: The arts, culture and entertainment in a city
People: Immigration and diversity of a city
Prosperity: Employment, GDP per capita entertainment in a city and corporate head offices
Promotion: Quantity of articles, references of a city and recommendations online
What’s perhaps unique about this study is that it combines measurable statistics with “visitor perception metrics” – data that they mined from social media. Here’s an excerpt from the methodology page:
“Our team became interested in the way visitors and citizens themselves influence the identity and perception of cities. Increasingly, they do it through their evaluation of experiences on social media and via the comments, images and reviews they share with family, friends and people around the world. These opinions and attitudes, much more than traditional marketing, influence the way people perceive places today.”
This is a fascinating shift for city brands and is something that we have discussed before on this blog. All of us are now involved in telling the story of the places in which we live and visit.
The entire report is well done and worth a read. It’s also a free download (you’ll need to enter your contact info). But below are the top 10 world’s best city brands. Not really any surprises for me. What about for you?
I’m giving away a free t-shirt on April 1st, 2015 exclusively to Architect This City subscribers. There’s no catch. And no this is not an April Fool’s joke! I just want to say thanks to the people who read ATC on a regular basis. It’s that simple.
So how does it work?
You need to be an Architect This City email subscriber (either daily or weekly). If you’re not yet a subscriber, you have until midnight on Tuesday, March 31st, 2015 to make that happen. You can do that by clicking here. It’s free.
You need to visit architectthiscity.com and pick the t-shirt you want. There are currently 5 different ones to chose from (the original ATC tee comes in both ATC orange and black).
Finally, you need to leave a comment at the bottom of this post telling the community 2 things: which t-shirt you want and your favorite thing about your own city. That’s it.
On April 1st I will randomly select somebody from the comments, check to see if they’re a subscriber, and then send them a free t-shirt.
Simple, right? I’m really looking forward to giving away a t-shirt.
I’m giving away a free t-shirt on April 1st, 2015 exclusively to Architect This City subscribers. There’s no catch. And no this is not an April Fool’s joke! I just want to say thanks to the people who read ATC on a regular basis. It’s that simple.
So how does it work?
You need to be an Architect This City email subscriber (either daily or weekly). If you’re not yet a subscriber, you have until midnight on Tuesday, March 31st, 2015 to make that happen. You can do that by clicking here. It’s free.
You need to visit architectthiscity.com and pick the t-shirt you want. There are currently 5 different ones to chose from (the original ATC tee comes in both ATC orange and black).
Finally, you need to leave a comment at the bottom of this post telling the community 2 things: which t-shirt you want and your favorite thing about your own city. That’s it.
On April 1st I will randomly select somebody from the comments, check to see if they’re a subscriber, and then send them a free t-shirt.
Simple, right? I’m really looking forward to giving away a t-shirt.
