Now that things have quieted down from last night, I would like to say that we are thrilled by the response to One Delisle and the broader ideas for the block. There was a lot of positivity last night at the open house and today the project team received countless emails and messages from people telling us that they are excited and/or looking forward to working with us over the coming years. Many were from the local community.

Following yesterday’s Globe and Mail piece by Alex Bozikovic, One Delisle was also covered in Urban Toronto (read the comments), designboom (they’re allergic to capital letters), ArchDaily, Canadian Architect, Dezeen, The Architect’s Newspaper, and probably other places that I am missing. The comments have been interesting to read and there seems to be a fatigue around boring glass boxes. This project team does not want to do that.

Though the project has been making the rounds, there are two images that I don’t think have been widely shared and so I would like to do that today (below). Both were presented at last night’s open house. And they are intended to show the relationship between One Delisle and Delisle Park, which is proposed to be revitalized and expanded by ~50% as part of the project’s block and enhanced public realm strategy. Credit to ADHOC Studio for these renderings.

In fact, it is important to keep in mind that while a lot of attention is being paid to the architecture of the building, there’s a broader city building strategy that is attached and integral to it:

• Revitalize and expand Delisle Park by 50%

• Add residential uses to a block of office buildings
  

• Reduce the number of vehicular access points across the block from 5 to 3 in order to improve traffic flows in the area
  

• Create below-grade vehicular connections across the block to consolidate and legitimize access/loading and once again improve traffic flows in the area 

• Significantly widen the sidewalk along Yonge Street to eliminate existing pedestrian pinch point

• Significantly widen the sidewalk along Delisle Avenue to strengthen connection to Delisle Park

• Introduce pedestrian laneway with art canopy to connect St. Clair Avenue West back to Delisle Park

• Create a unified and consistent public realm across the block and provide retail animation along its edges

• Retain Art Deco facade along Yonge Street

• Target the 2nd tier of the Toronto Green Standard (voluntary sustainability target)

• Continue to explore the feasibility of district energy solutions across the block to take advantage of the different energy demand curves for office, retail, and residential uses

Once again, a big thanks to the ~300 people who came out last night – in the rain – to engage with the project team. And a big thanks to the full project team who worked tirelessly to prepare for this week’s community open house. But as was said on Thursday night, in many ways this is really just the beginning. To stay informed about the project and to provide your feedback to the team, stay tuned to yongedelisle.ca.

Photos: Khristel Studios

Given yesterday’s post about Times Square in New York, the timing is perfect to talk about the revitalization of Union Station here in Toronto, its new public spaces, and the programming that’s now happening in and around the station.

Perhaps the most noticeable is something called Front Street Foods @ Union Summer, which is an outdoor food market set up along Front Street. It’s on this summer from July 6th to September 27th, 2015. 

However, Front Street Foods is only one part – the food part – of a larger events and programming strategy known as Union Summer. I recently had a quick chat with Brad Keast of Osmington, who is involved in a lot of what’s happening right now at Union Station.

I found it interesting to learn about how organic the process was. And I thought you all might find it interesting as well.

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Tell us a little bit about you and your company’s involvement with Union Station. 

I’ve been with Osmington for over 4 years now and Union Station is a major focus of my waking life. 

The company won a public RFP with the City of Toronto in 2009 to be the City’s retail partner in the redevelopment. What this means is that while the City owns the building and is doing base building construction, we are overseeing all the retail, advertising, and special events and programming. We are finding all the tenants, doing a bit of overshell work and then turning it over for fit-up.  

We think the real special part of the project comes in through the special events and programming. We really want to make the station a destination in itself and you’re starting to see that with some of the programming we’ve done this year, be it a contemporary art event like Villa Toronto or something more community-focused like Union Summer – the current animation of the area in front of the station.

How did the idea for Union Summer come about? 

This really was a collaborative internal effort. We started by thinking ‘hey, let’s put a bunch of tables and chairs on the new plaza in front of the station and see what happens.’ Then we added in the idea of food. We knew it had to be accessible but didn’t want traditional food trucks, rather something less mobile but still not permanent. 

That’s when we reached out to Toronto Market Company and they started rounding up the vendors. Then we layered on entertainment – daily music be it live or DJs, as well as a movie night with the Toronto International Film Festival (TIFF). We even have some kids programming on the weekends. Then we worked with the Farmers’ Market being displaced from Nathan Phillips Square due to Pan Am this year to have them here on Wednesdays.

What was involved in making Union Summer a reality? What was the biggest surprise and/or hurdle that needed to be overcome? 

There was a tremendous amount of coordination needed. First we weren’t sure when the construction was even going to be finished, all that was certain was it would be before Pan Am started. 

Then the infrastructure required for the event itself was an exercise in creativity – power, water, and grey water disposal in particular. There was a lot of meetings with City officials for things like building permits, fire code, council approval to apply for a liquor permit, and health and food safety measures. Operationally things like loading in, coordinating with the installation of the Pan Am banners between the columns, interim furniture when our original order didn’t make it onto a ship in Antwerp, and then the first week was so busy that some vendors started losing staff because they were burnt out. 

Like all things with this project we have to be mindful that this is an operating train station. In fact it’s the busiest building in the country with over 250,000 people per day passing through so we can’t impede those operations. We’ve done our best and have learned some lessons along the way and the reception has been overwhelming. 

One of the best things about having that many entrepreneurs in close proximity is that some vendors have been pairing up to try experiments. Frozen custard-stuffed churro?

Toronto is getting much better at designing and programming its public spaces. Given your experience with Union Summer, is there something the city could and should be doing to encourage more of these kinds of urban activations?

Well, first of all, our contacts at the City, in particular Denise Gendron and Scott Barrett in Real Estate Services have been incredibly supportive of our efforts and we couldn’t have done it without them. If I could make one recommendation it would be to build in the supportive infrastructure for services. Of course that’s only beneficial if there is someone to take charge of the space and program it appropriately. It’s not a part time job.

What’s next for Union Station?

Right now the focus is on getting the first retailers open on GO’s new York Concourse. On the programming side we will host art for Nuit Blanche (October 3rd, 2015). That promises to be exciting. And then opening November 30th, 2015 is the Holiday Market. It was a huge success last year so we’re bringing it back for 3 weeks this time.

At the beginning of this year, my friend Amy Bath wrote an interesting post on her blog comparing condos and boutique hotels. It’s called: Could condos be more like boutique hotels? It’s a great read and it touches on something that I think we will see more of going forward.

The idea is that boutique hotels – many of which invest heavily in things like programming and “cultural engineering” – could serve as a model for condos and developers who want to further differentiate themselves by doing more with their common areas and amenities. I think it’s a great idea. 

But let’s backup for a second.

In many cases, I feel that developers tend to privilege the brands of their specific projects over their own corporate brands. This likely has something to do with the entrepreneurial nature of how development projects often come together, but I personally don’t think it’s the best approach.

It’s the equivalent of a car company downplaying its own brand and instead creating a new one for each and every car model that it comes out with. That’s a lot of work and it’s harder to build brand equity that way. So I think the trend is probably away from this approach.

But as that happens, developers will inevitably start to wonder how they can differentiate them themselves: How do I make my bricks and mortar less of a commodity? The same way that Apple made computers not about processor speeds and memory, but about something so much more. You create a brand story and an experience.

And one of the best ways I think you could do that is through exactly what Amy is talking about: programming and cultural engineering.