Architect Robert Venturi died this week at his home in Philadelphia. He was 93. Here is his obituary from the New York Times.
Robert Venturi was, along with his partner and wife Denise Scott Brown, a central figure in 20th century American architecture. He is often referred to as one of if not the father of postmodernism. But apparently he wasn’t too keen on that moniker.
Venturi is famous for writing both “Complexity and Contradiction in Architecture” and “Learning from Las Vegas”. But his firm also employed somewhere around 100 people at its peak.
Venturi was critical of modernism for its hatred of ornament and for its purist belief that “less is more.” He argued that decoration had long been used in architecture to convey meaning, hence the response: “less is a bore.”
Out of his work in Las Vegas came the notable comparison between a “duck” and the “decorated shed.” See above. The duck is modernism. The building itself becomes the symbol. No ornament is needed.
The decorated shed, on the other hand, uses signage and other ornament to convey its symbolic qualities. The building itself can then be fairly nondescript, which also makes it flexible to a variety of different uses.
This decorated shed approach is what guided the firm’s work and in 1991 he was awarded the Pritzker Prize in Architecture.
I love that he tried to have the award go equally to his partner Denise Scott Brown. The jury declined his request but he still used “we”, instead of “I”, throughout the entirety of his acceptance speech. Good.
Thank you, Robert Venturi, for all of your contributions to architecture, as well as to the University of Pennsylvania.
I just stumbled upon an interesting Architectural Review article from last year called: Architecture is now a tool of capital, complicit in a purpose antithetical to its social mission. The author is Reinier de Graaf, who is an architect and partner at the firm OMA.
The focus of the article is on inequality; capitalism vs. socialism; Thomas Piketty’s book, Capital in the Twenty-First Century (which is now on my reading list); and on how Modernism lost its social mission and got repurposed as a tool that just serves capitalist interests. It went from an ideology to simply an architectural style.
Here is an excerpt:
“Once discovered as a form of capital, there is no choice for buildings but to operate according to the logic of capital. In that sense there may ultimately be no such thing as Modern or Postmodern architecture, but simply architecture before and after its annexation by capital.”
Given that I am initially trained as an architect, but that I work as a real estate developer, this article hits home for me. But unlike the author, I am not as fussed by this intertwining of capital and architecture. In fact, I have always believed that the more architecture can understand its economic milieu, the more likely it can affect positive change.
Of course, there’s the question of whether that economic milieu is even the right one in the first place. I’ll echo this blog post (on the limits of capitalism), by saying that I consider myself a capitalist, but not an absolute capitalist. Capitalism isn’t perfect.
I like Reinier’s description of income vs. wealth (borrowed from Piketty):
He identifies two basic economic categories: income and wealth. He then proceeds to define social (in)equality as a function of the relation between the two over time, concluding that as soon as the return on wealth exceeds the return on labour, social inequality inevitably increases. Those who acquire wealth through work fall ever further behind those who accumulate wealth simply by owning it.
What are your thoughts?