

People like ski and snowboard towns. Here's an excerpt from a recent WSJ article talking about Park City:
Prices continued to rise in most luxury ski towns this past year, but none grew as much as Park City, a former silver mining town 32 miles east of Salt Lake City. The average home sale price there grew 35% in 2023 from 2022, compared with a 9.4% increase at Vail and Beaver Creek and 3.2% at Aspen, according to the resort report by Summit Sotheby’s International Realty.
The main point of the article is this: Park City has gotten really expensive, and so people are now looking and buying homes further out in places like Heber City, Midway, and Kamas. Here's how expensive expensive is:
Over the last four years, Covid has stoked demand for western resort real estate. In Park City, single-family homes have sold for a median price of $4 million year-to-date, up from $1.996 million in 2019, according to Redfin, which averaged the monthly median sales prices weighted for the number of homes sold. One home was listed in September for $65 million, which could set a record for the state. It’s now under contract, according to listing agent Paul Benson of Engel & Völkers, who declined to disclose the sale price.
This, of course, isn't a novel phenomenon. It's the whole "drive until you qualify" thing. But what's interesting about this particular mountain example is that it's not centered around access to a CBD or downtown; it's centered around "how fast can I get to a ski and snowboard resort?"
For example, Deer Valley has a new East Village that is expected to open up in 2025. This brings the cities mentioned above closer in. And buyers seem to be doing that math: "It's a 25-minute drive today, but next year I'll be able to get on a lift in 15 minutes. Score."
Given that Deer Valley also doesn't allow snowboarders, it's interesting to think about how these trends could be bifurcating the region between skiers and snowboarders. I don't have any data on this, but I bet if you mapped it out, there would be some sort of clustering happen.
The article also goes on to talk about transportation. Because you can't talk about new development and real estate without talking about traffic. But I think Bill Ciraco (Park City Council) gets it exactly right in the article: This is a car problem, and less of a people problem.
In my mind, the Wasatch Range is destined for something like this ONE Wasatch concept, which is/was a proposal to link seven resorts through a handful of new skiable connections. This is similar to what you'll find in Europe, and it means less driving and more time on the mountain.
That's what everyone wants to be doing anyway.
Photo by Lauren Pandolfi on Unsplash


This morning, I was on site at Parkview Mountain House reviewing construction progress and finalizing some finishes with our contractor. And during that time, he said two things to me that I was frankly happy to hear.
The first is that we are his only client -- ever -- where they didn't need to touch the construction contingency line item. (Knock on wood. We are about 2 months out from completion at this point.) And the second is that he loves working with us because we are also his most decisive client.
Now to be fair, both of these things are easier to do when you're not building your own home, or something else for yourself. The process becomes less emotional and more just about business.
Even still, this is generally the aspiration with all construction projects. As an owner, you want to leave your contingency untouched. You want to minimize changes. And you want to make decisions as fast as humanly possible.
In fact, this is a prime example of the mantra that "any decision is better than no decision." And that's because poor decision making is the kiss of death for construction projects. You need to keep things moving.
I also find that decisions tend to seem more daunting in the moment. When you're staring at 37 different shades of white paint and being asked to pick just one, it can be easy to get analysis paralysis. Is a yellow white with a subtle green undertone really the right one?
But more often than not, when the project is done, you're probably not going to remember the other 36 shades of white you didn't select. Or least that's been my experience. So choosing speed over perfection is typically your safest bet.


Amazon was founded in 1994 and went public in 1997. By 1999, some 5 years after the company was started, only about 1% of total retail sales were being done online in the US. So you have to give it to Bezos, he saw what was coming and he got in early to help create it. This was not so obvious back in the mid 90s. The internet as a whole was still being viewed with skepticism, especially after the dot-com bubble.
Today, online shopping represents over 15% of total retail sales. (See above chart from Charlie Bilello.) The pandemic pop is over, but it looks like we've returned to a pretty clear trendline -- up and to the right. I guess the questions now are: When and where does this start to flatline? It doesn't seem likely that this goes to 100% in the foreseeable future, especially if you include grocery. But it's going to go a lot higher.
For myself, if I were to exclude food/grocery, I would say that the vast majority (80-90%) of my retail purchases are done online. Even if I'm in a physical store, I'll often pull out my phone to price compare. If it's cheaper on Amazon, I'll just order it there.
Here's another example.
This past summer when I was in Park City, I discovered the brand Vuori. I had heard of them before, but I had never actually seen or touched their clothes. It's great stuff. But instead of the store convincing me to buy something, it convinced me that I like the brand and that I should probably shop on their website at some point in the near future. And that's exactly what I ended up doing. (Sorry Lululemon. You're still my favorite.)
All of this is perhaps obvious in a world where 15% of total retail sales are happening online. But I would imagine that the retail landscape and our cities will look very different when this number goes even higher. Our cities were different at 1% compared to today at 15%; so imagine what 50% or 80% might be like.