For the last few weeks, I've been playing around with a new social platform called Rodeo. It runs on the Base blockchain (which is an Ethereum Layer 2 chain), but you don't really need to be aware of this or understand how it works behind the scenes. If you've ever used Instagram, then you will already know how to use this platform. You can upload photos, scroll through photos, and heart photos.
But what's unique is that you can also "collect" photos. This requires a very small amount of Ether (0.0001 ETH), which works out to somewhere around ~$0.33 today. But there's also the option of just buying credits with your credit card and bypassing the need for an external crypto wallet. Whichever option you choose, you are minting an NFT to your wallet every time you "collect" a post. This is whether you are aware of it or not.
What this then does is send the creator reward money. Every time someone collects/mints a post, the creator of that post earns 0.00005 ETH (~$0.16 today). And already, there are users on the platform who have collected thousands of dollars in rewards as a result of their posts. It is also possible to earn referral rewards. If I collect a post and someone sees that I did it and then collects it, I earn a percentage. I can also send direct referral links (similar to how people on IG share posts via DM).
So despite looking a lot like Instagram, this is a fundamentally different platform under the hood. There is an embedded economy where artists and creators can get paid directly by collectors. At the same time, the platform itself collects a fee from interactions and transactions and so, in theory, there's no need for them to turn to advertising and selling our personal information.
There's also no reason that any user needs to remain wed to Rodeo. When you collect a post, an NFT is minted and it goes directly into your crypto wallet (assuming you've connected your external wallet). That crypto wallet is yours and you can do whatever you want with its contents, including selling the NFTs on some other marketplace or gifting them to a friend or family member for Christmas.
So other than the fact that the biggest audiences are on platforms like Instagram and X, I'd much rather share my photos on a platform like Rodeo, where I have full control. This is also why
When I first started writing this daily blog back in August 2013, I was using Tumblr. I had already been using Tumblr to share random stuff, and so when I decided to venture into longer-form writing, I just adapted what I had already been using. Here's what I consider to be my first real blog post, which was over 11 years ago.
But then Tumblr got sold to Yahoo (and became generally less popular) and it started to feel like the wrong place for me to be writing about city building. So I packed up and moved over to Wordpress. Here's my last post on Tumblr, which was some 4 years ago.
Wordpress has been working out just fine for me, but the world is changing and the internet is starting to move from web2 to web3 platforms. So this week, I made the decision to once again pack up and move -- this time to Paragraph.xyz. I moved over all of my old posts, my email subscribers, and my domain (brandondonnelly.com).
For the last few weeks, I've been playing around with a new social platform called Rodeo. It runs on the Base blockchain (which is an Ethereum Layer 2 chain), but you don't really need to be aware of this or understand how it works behind the scenes. If you've ever used Instagram, then you will already know how to use this platform. You can upload photos, scroll through photos, and heart photos.
But what's unique is that you can also "collect" photos. This requires a very small amount of Ether (0.0001 ETH), which works out to somewhere around ~$0.33 today. But there's also the option of just buying credits with your credit card and bypassing the need for an external crypto wallet. Whichever option you choose, you are minting an NFT to your wallet every time you "collect" a post. This is whether you are aware of it or not.
What this then does is send the creator reward money. Every time someone collects/mints a post, the creator of that post earns 0.00005 ETH (~$0.16 today). And already, there are users on the platform who have collected thousands of dollars in rewards as a result of their posts. It is also possible to earn referral rewards. If I collect a post and someone sees that I did it and then collects it, I earn a percentage. I can also send direct referral links (similar to how people on IG share posts via DM).
So despite looking a lot like Instagram, this is a fundamentally different platform under the hood. There is an embedded economy where artists and creators can get paid directly by collectors. At the same time, the platform itself collects a fee from interactions and transactions and so, in theory, there's no need for them to turn to advertising and selling our personal information.
There's also no reason that any user needs to remain wed to Rodeo. When you collect a post, an NFT is minted and it goes directly into your crypto wallet (assuming you've connected your external wallet). That crypto wallet is yours and you can do whatever you want with its contents, including selling the NFTs on some other marketplace or gifting them to a friend or family member for Christmas.
So other than the fact that the biggest audiences are on platforms like Instagram and X, I'd much rather share my photos on a platform like Rodeo, where I have full control. This is also why
When I first started writing this daily blog back in August 2013, I was using Tumblr. I had already been using Tumblr to share random stuff, and so when I decided to venture into longer-form writing, I just adapted what I had already been using. Here's what I consider to be my first real blog post, which was over 11 years ago.
But then Tumblr got sold to Yahoo (and became generally less popular) and it started to feel like the wrong place for me to be writing about city building. So I packed up and moved over to Wordpress. Here's my last post on Tumblr, which was some 4 years ago.
Wordpress has been working out just fine for me, but the world is changing and the internet is starting to move from web2 to web3 platforms. So this week, I made the decision to once again pack up and move -- this time to Paragraph.xyz. I moved over all of my old posts, my email subscribers, and my domain (brandondonnelly.com).
. It's the same idea. This has always been the promise of blockchains, but it's amazing to see it playing out with all of these new platforms.
I have no idea if Rodeo will ever surpass Instagram as the dominant photo sharing platform. But I have a high degree of conviction that our online lives will eventually migrate onchain. It's for this reason that I largely don't care about the daily fluctuations of ETH or BTC; I'm far more interested in the software that is getting built out on top of these chains. That is what will generate the demand for these cryptocurrencies long-term.
A lot of you may not notice much of a difference. If you type in my domain, you'll find all of my old posts. And all new posts will continue to show up in your inbox every day (I don't think I can do a weekly digest with Paragraph, which was an option I had with Wordpress + Mailchimp). The important part, though, is that the backend is now completely different.
All of my posts are now stored on a blockchain called Arweave, which is a permanent and fully decentralized protocol. Meaning, if I were to get hit by a bus tomorrow, all of my writing would still live on forever, even if Paragraph goes bankrupt and shuts down. It is now also possible for readers to "collect" my posts just as they would an NFT.
I don't know how many people will actually do this and what utility it will serve today, but I think all of this is just the tip of the iceberg. I'm a firm believer in crypto and blockchain technologies, and so it was time to walk the talk with my daily blog for city builders. Change is good. Welcome to brandondonnelly.com 3.0.
Regularly scheduled programming will resume tomorrow.
I switched my blogging platform from Wordpress to Paragraph
. It's the same idea. This has always been the promise of blockchains, but it's amazing to see it playing out with all of these new platforms.
I have no idea if Rodeo will ever surpass Instagram as the dominant photo sharing platform. But I have a high degree of conviction that our online lives will eventually migrate onchain. It's for this reason that I largely don't care about the daily fluctuations of ETH or BTC; I'm far more interested in the software that is getting built out on top of these chains. That is what will generate the demand for these cryptocurrencies long-term.
A lot of you may not notice much of a difference. If you type in my domain, you'll find all of my old posts. And all new posts will continue to show up in your inbox every day (I don't think I can do a weekly digest with Paragraph, which was an option I had with Wordpress + Mailchimp). The important part, though, is that the backend is now completely different.
All of my posts are now stored on a blockchain called Arweave, which is a permanent and fully decentralized protocol. Meaning, if I were to get hit by a bus tomorrow, all of my writing would still live on forever, even if Paragraph goes bankrupt and shuts down. It is now also possible for readers to "collect" my posts just as they would an NFT.
I don't know how many people will actually do this and what utility it will serve today, but I think all of this is just the tip of the iceberg. I'm a firm believer in crypto and blockchain technologies, and so it was time to walk the talk with my daily blog for city builders. Change is good. Welcome to brandondonnelly.com 3.0.
Regularly scheduled programming will resume tomorrow.
