The autonomous vehicle narrative has historically gone something like this: remove the labor component of rides (i.e. drivers) and rides will become significantly cheaper. Then, people won't need or want to own a car anymore. They'll just Uber or Waymo or whatever around.

But as Waymo provides in and around 250,000 paid trips per week in the 4 cities in which it operates, the opposite has proven to be true — at least so far. A recent report by Obi (an app that aggregates real-time ride pricing) has just revealed the following for San Francisco during the period of March 25 to April 25, 2025:

In other words, Waymo is more expensive than Uber and Lyft, especially for shorter distances. Is this right? Well, Waymo may not have to pay drivers, but they do own and operate their own cars. Uber and Lyft do not. This represents a very different cost structure.

They also have a more inelastic supply base, meaning they have cars whether demand is high or not. Whereas in the case of Uber and Lyft, supply can be variable. That's the idea behind "surge pricing" — to induce more drivers onto the road when it's needed the most.

Fewer Waymos also means that wait times are going to be longer and that their cars are probably spending more time driving around without paying passengers. That's a cost.

Whatever the reasons, lots of people seem to be willing to pay the premium. Part of this almost certainly has to do with the novelty of riding in an autonomous vehicle. I'd pay more if they were in Toronto today. But another reason seems to be that people really appreciate being in the car alone. I guess it's akin to driving your own car.

It, of course, remains to be seen how Waymo's cost structure and pricing model will evolve over time, but I have no doubt that privacy will remain a feature people are willing to pay something for. In the modern world, we are all going to have at least two places of solitude: bathrooms and Waymos.

Cover photo by gibblesmash asdf on Unsplash

The autonomous vehicle narrative has historically gone something like this: remove the labor component of rides (i.e. drivers) and rides will become significantly cheaper. Then, people won't need or want to own a car anymore. They'll just Uber or Waymo or whatever around.

But as Waymo provides in and around 250,000 paid trips per week in the 4 cities in which it operates, the opposite has proven to be true — at least so far. A recent report by Obi (an app that aggregates real-time ride pricing) has just revealed the following for San Francisco during the period of March 25 to April 25, 2025:

In other words, Waymo is more expensive than Uber and Lyft, especially for shorter distances. Is this right? Well, Waymo may not have to pay drivers, but they do own and operate their own cars. Uber and Lyft do not. This represents a very different cost structure.

They also have a more inelastic supply base, meaning they have cars whether demand is high or not. Whereas in the case of Uber and Lyft, supply can be variable. That's the idea behind "surge pricing" — to induce more drivers onto the road when it's needed the most.

Fewer Waymos also means that wait times are going to be longer and that their cars are probably spending more time driving around without paying passengers. That's a cost.

Whatever the reasons, lots of people seem to be willing to pay the premium. Part of this almost certainly has to do with the novelty of riding in an autonomous vehicle. I'd pay more if they were in Toronto today. But another reason seems to be that people really appreciate being in the car alone. I guess it's akin to driving your own car.

It, of course, remains to be seen how Waymo's cost structure and pricing model will evolve over time, but I have no doubt that privacy will remain a feature people are willing to pay something for. In the modern world, we are all going to have at least two places of solitude: bathrooms and Waymos.

Cover photo by gibblesmash asdf on Unsplash