Packy McCormick's latest "Not Boring" essay is up and it's about Opendoor. It's a good follow up to last week's announcement.

Maybe that’s why housing is one of the last major categories that technology has left alone. Sure, companies have tried. Tons of them. The startup graveyard is filled with companies led by entrepreneurs who realized that the way we buy and sell homes sucks, but couldn’t ultimately figure out how to change it. They weren’t thinking big or long-term enough. The companies that have made the biggest impact, like Zillow and Redfin, make it easier to search for houses, but then kick buyers over to agents to go through the offline process, the same way it’s always been done. 

This is topic/problem that is near and dear to me because I spent a year of my life working on a startup that initially set out to solve this exact problem. But like countless others, we couldn't figure out how exactly to change things. So we pivoted.

Has Opendoor finally cracked the code? I don't know. But they're on to something. It is, however, worth noting that the company was founded in 2013. And so what is happening today is already 7 years in the making -- and probably longer if you consider the founder's past startups.

Tough problems clearly require time. Money doesn't hurt either.

I recently discovered and subscribed to Packy McCormick's "Not Boring" newsletter. So far it's quite good, and so here I am mentioning it to you all on the blog. In his latest newsletter, he makes the case for why Airbnb and Zillow -- the two largest residential real estate tech companies -- should merge. Naturally this new company would be called Zillbnb. You can read all about why he thinks this is a good idea over here, but I would like to point out one thing that I found interesting.

Packy makes the argument that "easiest-to-book, shortest duration reservations" are a leading indicator for changes in demand. In other words, platforms like Airbnb can start to tell you where people might want to live and platforms like Breather can start to tell you where people might want to work.

To support this argument he uses the example of his Airbnb rental outside of New York City. Sure, demand initially fell off a cliff at the beginning of lockdown, but then it started to surge as New Yorkers sought refuge outside of the city. And while I think that this particular change in demand will likely end up being short-term in nature, a similar trend is being reported around in the world. Did we hear it first on Airbnb?