Deloitte recently asked 1,000 Americans if they would be willing to give up car ownership in favor of something that they are calling "Mobility-as-a-Service." This umbrella moniker is meant to capture everything from public transit and bike shares to Ubers and car rentals.

Here are the results:

What's interesting is how willing young people seem to be to forgo car ownership. (Note: Willing, here, includes people who answered somewhat willing, willing, and very willing.)

It's also doesn't seem to be dependent on geography. Broadly speaking, urbanites are more likely to say that they would be willing to give up owning a car. In this survey, 50% of people in urban areas said that they would be at least somewhat willing, whereas the number drops to 17% for people in rural and suburban areas. But oddly enough, young people in rural and suburban areas are just as willing, if not more willing than their urban counterparts. I wonder why.

This maybe suggests that we are seeing a generational shift in how younger people view car ownership. That, or they haven't started having enough kids yet and their perspective will change as they get older. If I had to guess, I'd say it's a mix of both, but more of the former. Because look at the large spread between the next two cohorts in the above chart. There are some trends here (assuming this data is representative). It's not just about family life.

Also noteworthy is the fact that Canadians are some of the most unwilling people, according to this survey:

Personally, I hate driving. I look forward to the day when most cars drive themselves. So I'd place myself in the very willing camp. What about you?

Deloitte recently asked 1,000 Americans if they would be willing to give up car ownership in favor of something that they are calling "Mobility-as-a-Service." This umbrella moniker is meant to capture everything from public transit and bike shares to Ubers and car rentals.

Here are the results:

What's interesting is how willing young people seem to be to forgo car ownership. (Note: Willing, here, includes people who answered somewhat willing, willing, and very willing.)

It's also doesn't seem to be dependent on geography. Broadly speaking, urbanites are more likely to say that they would be willing to give up owning a car. In this survey, 50% of people in urban areas said that they would be at least somewhat willing, whereas the number drops to 17% for people in rural and suburban areas. But oddly enough, young people in rural and suburban areas are just as willing, if not more willing than their urban counterparts. I wonder why.

This maybe suggests that we are seeing a generational shift in how younger people view car ownership. That, or they haven't started having enough kids yet and their perspective will change as they get older. If I had to guess, I'd say it's a mix of both, but more of the former. Because look at the large spread between the next two cohorts in the above chart. There are some trends here (assuming this data is representative). It's not just about family life.

Also noteworthy is the fact that Canadians are some of the most unwilling people, according to this survey:

Personally, I hate driving. I look forward to the day when most cars drive themselves. So I'd place myself in the very willing camp. What about you?