I was out for dinner this evening and the topic of road tolls (road pricing) came up. All of us at the table agreed that this was a missed opportunity for Toronto. Yes we proposed it, but then we got cold feet and backed away.

Why might this be a good idea?

City Observatory did a good job explaining this with their post about free ice cream day at Ben & Jerry’s. They argued that this sort of promotion actually provides a great crash course in transportation economics. Nobody is paying, but the lines are real long.

Here’s an excerpt:

Substitute “freeway” for “free cone” and you’ve got a pretty good description of how transportation economics works. When it comes to our road system, every rush hour is like free cone day at Ben and Jerry’s.  The customers (drivers) are paying zero for their use of the limited capacity of the road system, and we’re rationing this valuable product based on people’s willingness to tolerate delays (with the result that lot’s of people who don’t attach a particularly high value to their time are slowing down things for everyone).

What we are talking about is simple, but apparently it’s not easy to execute on.