I have written about the Berlin-based publication Freunde von Freunden (FvF) before. I love the content that they put out – particularly their interviews. They’re personal and genuine. Pretty much the opposite of traditional marketing, though you could call some of it content marketing.

One series that they do – called Home Stories – is done in collaboration with Siemens Home Appliances. What they do is explore innovative urban living solutions through the lenses of global city inhabitants. 

There’s everyone from a marketing consultant who built a house boat to an architect who converted an old lingerie factory into an “antivilla” along the water.

Below is a video of Juerg Judin explaining how and why he decided to convert an old 50′s gas station in Berlin into a home and gallery.

I have written about the Berlin-based publication Freunde von Freunden (FvF) before. I love the content that they put out – particularly their interviews. They’re personal and genuine. Pretty much the opposite of traditional marketing, though you could call some of it content marketing.

One series that they do – called Home Stories – is done in collaboration with Siemens Home Appliances. What they do is explore innovative urban living solutions through the lenses of global city inhabitants. 

There’s everyone from a marketing consultant who built a house boat to an architect who converted an old lingerie factory into an “antivilla” along the water.

Below is a video of Juerg Judin explaining how and why he decided to convert an old 50′s gas station in Berlin into a home and gallery.